Cashfree Payments, one of India’s top fintech and API banking solutions providers, has strengthened its leadership team by hiring Priyam Jha, a seasoned marketing professional, as Associate Director – Product Marketing. Priyam has worked for more than 12 years at both fast-paced startups and well-known global companies. She has a lot of knowledge in product marketing, brand strategy, and demand generation.
Priyam, who is based in Bengaluru, will be very important in shaping and scaling the go-to-market strategy for Cashfree’s growing line of fintech products. Her hiring comes at a key time for Cashfree Payments, which is growing quickly and solidifying its position as a leader in payment and API banking solutions.
Before working at Cashfree Payments, Priyam was the Director of Product Marketing at WebEngage, where she helped create strong brand stories and get people to use their products in both domestic and international markets. During her two years at WebEngage, she led thought leadership efforts and worked with teams from different departments to drive business growth through content and marketing.
Priyam used to be the Head of Marketing for India at Firework, a video commerce platform. There, she came up with strategies for increasing brand awareness, getting new customers, and getting people to interact with the brand online that were specific to India’s fast-changing digital consumer base. She also worked in important brand marketing positions at WebEngage and PepsiCo, where she was in charge of integrated communications, product launches, and strategic campaigns.
Priyam started her career as a Sales Management Trainee at ITC Foods. She then did valuable internships at Chevrolet and Indian Oil Corporation. Her marketing career has been shaped by her love of connecting brands with their audiences, her ability to think strategically, her ability to come up with new content, and her ability to lead a team well.
Priyam said of her new job, “I’m so excited to join Cashfree Payments as the fintech ecosystem changes so quickly.” I can’t wait to make payment solutions that work well and can grow for businesses all over India and beyond.
Cashfree Payments is growing quickly, and the addition of Priyam Jha will make the brand’s product marketing even stronger. This will help Cashfree have an even bigger impact in the fintech space.
