Liqvd Asia Wins Woodland’s Digital Mandate to Fuel Adventure Storytelling

Digital marketing specialist Liqvd Asia has been handed the reins for Woodland’s digital communications, including social media management, influencer partnerships and brand storytelling across platforms. The win bolsters Liqvd’s lifestyle portfolio, positioning the agency to amplify Woodland’s rugged adventurer ethos for younger, scroll-savvy audiences.

Scope of work encompasses platform-tailored content, campaign ideas and community-building efforts to forge deeper ties in creator spaces and social ecosystems. Liqvd will craft consistent narratives that modernise Woodland’s legacy of durability and exploration, helping it resonate in a crowded digital landscape.

Nikita Malhotra Singh, Woodland’s Head of Digital Marketing, shared: “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways. Their vision aligns perfectly with our goal of inspiring the next generation to gear up and explore.”

Arnab Mitra, Founder and Managing Director at Liqvd Asia, said: “Woodland boasts strong emotional recall in India, rooted in adventure, durability and authenticity. We’re excited to channel that into fresh, culturally attuned digital dialogues.” Business Head Monish Sanghavi added: “For a brand like Woodland, it’s about defining digital presence beyond routine management. We aim to craft narratives that strengthen bonds with loyal fans and emerging explorers alike.”

Known for integrated campaigns, Liqvd Asia will collaborate closely with Woodland to evolve its online voice, blending heritage with interactive formats to drive engagement among urban adventurers and fitness enthusiasts. This partnership arrives as lifestyle brands double down on creator economies and short-form video to capture Gen Z’s outdoor spirit.