80dB Communications Wins Nikon India’s Strategic PR Mandate After Multi-Agency Review
CE DESK 
80dB Communications wins Nikon India’s PR mandate following a competitive multi-agency review. The agency has been appointed as Nikon India’s strategic communications partner and will lead the imaging brand’s corporate and brand reputation efforts in India.
The mandate covers corporate and brand reputation, earned media, product PR, leadership visibility, creator engagement and reputation monitoring. 80dB Communications will also develop strategic storytelling to reinforce Nikon’s position in India’s imaging and visual storytelling ecosystem.
Nikon India is a wholly owned subsidiary of Japan-based Nikon Corporation. The company’s portfolio includes mirrorless imaging solutions and creative capabilities enabled by RED digital cinema technology.
80dB Communications will focus on strengthening Nikon India’s presence among photographers, filmmakers, technology media and the wider creator economy. The agency will also work to enhance the visibility of Nikon India’s leadership and build stronger relationships across these communities.
Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd said: “India’s imaging landscape is evolving rapidly, with video and cinematic storytelling opening up new possibilities for photographers, filmmakers and content creators. At Nikon India, we continue to build on our legacy in imaging by expanding our capabilities across the Z Series, while making advanced imaging technology more accessible to a wider creative community. As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.”
Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, said: “It is a privilege to partner with a brand as iconic as Nikon, one that has shaped how the world sees and tells stories for over a century. India’s creators are increasingly choosing video and cinematic formats, and we are excited to help bring Nikon’s innovation to the heart of those conversations. Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.”
The appointment reflects Nikon India’s focus on connecting with India’s growing creator ecosystem. As content creation, filmmaking and visual storytelling continue to expand, the brand is looking to strengthen engagement with both professional creators and new audiences.
80dB Communications is a full-service public relations and reputation management consultancy. The firm provides strategic counsel, media relations, corporate communications, brand storytelling and social media strategies to support business objectives such as growth, customer acquisition, thought leadership and investment attraction.
The win adds Nikon India to 80dB Communications’ growing portfolio. The agency has previously managed communications mandates for brands including Smytten, BOULT, Flam, HARMAN India, FloBiz and Paragon Footwear.
With this mandate, 80dB Communications will help Nikon India build a stronger earned-media presence, protect its reputation and position its imaging technology within India’s evolving creator and visual-content landscape.
