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WHATS BUZZING

Sahil Shah Dentsu Creative Isobar
5 minutes read
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

CE DESK August 15, 2026 0
Edelweiss Mutual Fund Independence Day campaign
2 minutes read
  • Advertising

Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit – “Don’t Quit, India”

CE DESK August 15, 2026 0
Sumit Chadha Chief Revenue Officer Times Innovative Media
2 minutes read
  • People Movement Tracker

Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business

CE DESK August 15, 2026 0
Ameet Khambay PhillipCapital India
2 minutes read
  • People Movement Tracker

Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition

CE DESK August 15, 2026 0
ENO new campaign acidity ke kayi naam
2 minutes read
  • Advertising

ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

CE DESK August 14, 2026 0
AdLift Casagrand AI search visibility mandate
2 minutes read
  • Media

AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform

CE DESK August 14, 2026 0
Prasidha Menon Apple India product communications
2 minutes read
  • People Movement Tracker

Apple Taps Prasidha Menon To Lead Product Communications In India

CE DESK August 14, 2026 0
Lavie Sport
2 minutes read
  • Media

Team Pumpkin Wins Social Media Mandate For Lavie Sport

CE DESK August 13, 2026 0
Foxtale Shah Rukh Khan brand ambassador
2 minutes read
  • Advertising

Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range

CE DESK August 13, 2026 0
Amagi Media Labs
2 minutes read
  • Reports & Insights

Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

CE DESK August 13, 2026 0
Cars24 boat Gurugram flooded road
2 minutes read
  • Marketing

Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

CE DESK August 13, 2026 0
Avik Chatterjee CEO Speciality Restaurants
2 minutes read
  • People Movement Tracker

Avik Chatterjee Takes Over As CEO Of Speciality Restaurants Limited

CE DESK August 13, 2026 0
ZEISS Vision Care OOH campaign Mumbai
2 minutes read
  • OOH

ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push

CE DESK August 13, 2026 0
Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”
3 minutes read
  • Media

Global communications agency Burson has acquired cognitive AI company Limbik

CE DESK August 13, 2026 0
IndusInd General Insurance gratitude campaign
2 minutes read
  • Advertising

IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude

CE DESK August 13, 2026 0
  • Marketing
  • Spotlight
  • REPORTS
  • Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification Cars24 boat Gurugram flooded road
    • Marketing

    Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

    August 13, 2026 0
  • Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba Too Faced India Born This Way concealer Sahher Bambba
    • Marketing

    Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba

    August 12, 2026 0
  • Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors Pepperfry Kiara Advani Sidharth Malhotra Article
    • Marketing

    Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors

    August 10, 2026 0
  • NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5 BGMS Season 5 KICK streaming
    • Marketing

    NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5

    August 7, 2026 0
  • HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range HOMEFOIL taps Kareena Kapoor Khan
    • Advertising

    HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range

    August 12, 2026 0
  • L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah https://www.youtube.com/watch?v=W4QCy7PFYvM
    • Advertising

    L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah

    August 12, 2026 0
  • Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors Pepperfry Kiara Advani Sidharth Malhotra Article
    • Marketing

    Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors

    August 10, 2026 0
  • Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live Shah Rukh Khan Google Gemini campaign
    • Advertising

    Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live

    August 10, 2026 0
  • Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard Amagi Media Labs
    • Reports & Insights

    Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

    August 13, 2026 0
  • Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83% Tata Motors CV Q1FY27 revenue up 19%
    • Reports & Insights

    Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%

    August 12, 2026 0
  • Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion Mobavenue Q1 FY27 revenue
    • Reports & Insights

    Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion

    August 12, 2026 0
  • Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds ZEE Italian football rights
    • Reports & Insights

    Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds

    August 11, 2026 0
NDTV new brand identity
4 minutes read
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

CE DESK August 15, 2026 0
Sony VIZHA Tamil GEC
3 minutes read
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

CE DESK August 15, 2026 0
AdLift Casagrand AI search visibility mandate
2 minutes read
  • Media

AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform

CE DESK August 14, 2026 0
Lavie Sport
2 minutes read
  • Media

Team Pumpkin Wins Social Media Mandate For Lavie Sport

CE DESK August 13, 2026 0

ACEF STORIES

ADVERTISING

Edelweiss Mutual Fund Independence Day campaign
2 minutes read
  • Advertising

Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit – “Don’t Quit, India”

CE DESK August 15, 2026 0
Edelweiss Mutual Fund’s Independence Day campaign highlights India’s resilience, perseverance and determination to keep moving forward despite...
Read More Read more about Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit – “Don’t Quit, India”
ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”. ENO new campaign acidity ke kayi naam
  • Advertising

ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

August 14, 2026 0
Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range Foxtale Shah Rukh Khan brand ambassador
  • Advertising

Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range

August 13, 2026 0
IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude IndusInd General Insurance gratitude campaign
  • Advertising

IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude

August 13, 2026 0
Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone Galaxy-F70-Pro-5G-creators-campaign-India
  • Advertising

Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone

August 12, 2026 0

KNOWLEDGE SHARING

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar Sahil Shah Dentsu Creative Isobar
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

August 15, 2026 0
Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC
  • Knowledge Sharing

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC

August 11, 2026 0
“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX Rimzan Faiz, Senior Manager – Digital Strategy, RoarADX
  • Knowledge Sharing

“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX

August 6, 2026 1
“The Next Great Marketer Won’t Win Attention. They’ll Earn Belief” By Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac) Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac)
  • Knowledge Sharing

“The Next Great Marketer Won’t Win Attention. They’ll Earn Belief” By Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac)

August 3, 2026 0

MARTECH

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale INNOCEAN India AI Studio localised marketing
  • AI & Automation

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale

July 15, 2026 0
AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025 AMD Developer Cloud free GPU access program for Indian startups and researchers 2025
  • AI & Automation

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025

September 15, 2025 0
India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025
  • MarTech

India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

September 15, 2025 0
AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing
  • MarTech

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

August 20, 2025 0

Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’ NDTV new brand identity
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

August 15, 2026 0
Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch Sony VIZHA Tamil GEC
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

August 15, 2026 0
Kerala HC Defers TV Ratings Policy Dispute to July 21 Kerala HC TV ratings policy landing page dispute July 21
  • Television

Kerala HC Defers TV Ratings Policy Dispute to July 21

July 13, 2026 0
ET NOW Gears Up for Epic Budget 2026 Broadcast ET NOW Gears Up for Epic Budget 2026 Broadcast
  • Media

ET NOW Gears Up for Epic Budget 2026 Broadcast

January 31, 2026 0

People Movement

Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business Sumit Chadha Chief Revenue Officer Times Innovative Media
  • People Movement Tracker

Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business

August 15, 2026 0
Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition Ameet Khambay PhillipCapital India
  • People Movement Tracker

Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition

August 15, 2026 0
Cipla has promoted Runa Akhtar to Marketing Head – Urology Marketing Head – Urology
  • People Movement Tracker

Cipla has promoted Runa Akhtar to Marketing Head – Urology

August 14, 2026 0
Apple Taps Prasidha Menon To Lead Product Communications In India Prasidha Menon Apple India product communications
  • People Movement Tracker

Apple Taps Prasidha Menon To Lead Product Communications In India

August 14, 2026 0

PRESS RELEASE

ACEF Asian Leaders Conference Awards 2026
2 minutes read
  • Marketing

ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027

CE DESK July 14, 2026 0
ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read
  • ACEF Events

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read
  • ACEF Events

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read
  • ACEF Events

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026
Engaging with the Next
2 minutes read
  • Press Release

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read
  • ACEF Events

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read
  • ACEF Events

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read
  • Press Release

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read
  • Press Release

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read
  • Press Release

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read
  • Press Release

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read
  • Press Release

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read
  • Press Release

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read
  • Press Release

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read
  • Press Release

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read
  • Press Release

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read
  • Press Release

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read
  • ACEF Events

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read
  • ACEF Events

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
rural marketing India
3 minutes read
  • ACEF Events

Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India

CE DESK September 3, 2025 0
acef
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NDTV new brand identity
4 minutes read
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

CE DESK August 15, 2026 0
NDTV has renamed its English news channel from NDTV 24x7 to NDTV and launched a unified brand...
Read More Read more about NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’
Sahil Shah Dentsu Creative Isobar
5 minutes read
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

CE DESK August 15, 2026 0
Discover why the real marketing advantage in an AI-driven world lies not in tools but in what...
Read More Read more about AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar
Edelweiss Mutual Fund Independence Day campaign
2 minutes read
  • Advertising

Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit – “Don’t Quit, India”

CE DESK August 15, 2026 0
Edelweiss Mutual Fund’s Independence Day campaign highlights India’s resilience, perseverance and determination to keep moving forward despite...
Read More Read more about Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit – “Don’t Quit, India”
Sony VIZHA Tamil GEC
3 minutes read
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

CE DESK August 15, 2026 0
Sony Pictures Networks India has announced Sony VIZHA, its new Tamil general entertainment channel, set to go...
Read More Read more about Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch
Sumit Chadha Chief Revenue Officer Times Innovative Media
2 minutes read
  • People Movement Tracker

Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business

CE DESK August 15, 2026 0
Sumit Chadha has been elevated to Chief Revenue Officer: Corporate Business at Times Innovative Media, where he...
Read More Read more about Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business
Ameet Khambay PhillipCapital India
2 minutes read
  • People Movement Tracker

Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition

CE DESK August 15, 2026 0
Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition, bringing over two decades of...
Read More Read more about Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition
ENO new campaign acidity ke kayi naam
2 minutes read
  • Advertising

ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

CE DESK August 14, 2026 0
ENO has launched a new campaign, “Acidity ke kayi naam, ENO sab par kare kaam,” to highlight...
Read More Read more about ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.
AdLift Casagrand AI search visibility mandate
2 minutes read
  • Media

AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform

CE DESK August 14, 2026 0
Casagrand has appointed AdLift to deploy its AI Search Visibility platform, Tesseract, to track and optimise the...
Read More Read more about AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform
Marketing Head – Urology
2 minutes read
  • People Movement Tracker

Cipla has promoted Runa Akhtar to Marketing Head – Urology

CE DESK August 14, 2026 0
Cipla has promoted Runa Akhtar to Marketing Head – Urology, tasking her with leading brand strategy and...
Read More Read more about Cipla has promoted Runa Akhtar to Marketing Head – Urology
Prasidha Menon Apple India product communications
2 minutes read
  • People Movement Tracker

Apple Taps Prasidha Menon To Lead Product Communications In India

CE DESK August 14, 2026 0
Apple has appointed Prasidha Menon as Head – Product Communications for India, tasking her with shaping product...
Read More Read more about Apple Taps Prasidha Menon To Lead Product Communications In India
Krishma Solanki Senior Director Publicis Groupe India
2 minutes read
  • People Movement Tracker

Krishma Solanki Moves Up To Senior Director At Publicis Groupe India

CE DESK August 13, 2026 0
Krishma Solanki has been promoted to Senior Director at Publicis Groupe India, building on over five years...
Read More Read more about Krishma Solanki Moves Up To Senior Director At Publicis Groupe India
Lavie Sport
2 minutes read
  • Media

Team Pumpkin Wins Social Media Mandate For Lavie Sport

CE DESK August 13, 2026 0
Team Pumpkin has been appointed to handle social media for Lavie Sport, focusing on functional design, everyday...
Read More Read more about Team Pumpkin Wins Social Media Mandate For Lavie Sport
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Neeraj Chopra Launches Vel Sports Athlete Management Firm

Neeraj Chopra Launches Vel Sports Athlete Management Firm

Bright Brain team collaborating with Sub Zero’s insulated truck, symbolizing innovation and reliability in cold chain logistics

Bright Brain Secures Digital Marketing Mandate for Sub Zero – India’s Cold Chain on Wheels

The Mavericks AVDS partnership

The Mavericks partners with AVDS to expand client offerings

Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Gupshup launches Superagent

Gupshup launches Superagent to power autonomous customer conversations

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  • NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’August 15, 2026
  • AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative IsobarAugust 15, 2026
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