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WHATS BUZZING

customer engagement network acef jury leaders
3 minutes read
  • ACEF Events

Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai

CE DESK August 19, 2026 0
Arvind AD Denim campaign with Raghav Juyal
2 minutes read
  • Advertising

AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal

CE DESK August 18, 2026 0
CE DESK Palmolive Bombay Shaving Company partnership
2 minutes read
  • Media

Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth

CE DESK August 18, 2026 0
customer engagement network Sonali Wijayawardena Head of Digital Strategy – Meta @ Roar Global
5 minutes read
  • Knowledge Sharing

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global

CE DESK August 18, 2026 0
customer engagement Humans of Bombay launches The Human Company
3 minutes read
  • Media

Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions company

CE DESK August 18, 2026 0
customer engagement network IGP The Rakhi Promise campaign
2 minutes read
  • Advertising

IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture

CE DESK August 18, 2026 0
customer engagement network Delhivery Bridge the Distance campaign
2 minutes read
  • Advertising

Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion

CE DESK August 18, 2026 0
Parle Monaco Sada Salty Raho anthem
2 minutes read
  • Advertising

Parle Monaco Adds a Beat to Its Salty Attitude with Orry

CE DESK August 18, 2026 0
customer engagement network
3 minutes read
  • OOH

Star Health Turns Billboard Backs into a Message of Support

CE DESK August 17, 2026 0
D’Decor bedding campaign
5 minutes read
  • Advertising

D’Decor has launched its new bedding campaign featuring Kartik Aaryan and Ananya Panday

CE DESK August 17, 2026 0
customer engagement network Mamonde-launches-in-India-with-Nykaa
2 minutes read
  • Marketing

Amorepacific Brings Mamonde to India Through Nykaa Partnership

CE DESK August 17, 2026 0
customer-engagement-network-BECO-#WarOnWhatsHidden-campaign
3 minutes read
  • Advertising

BECO’s New Campaign Asks Consumers to Look Beyond Cleaning Claims

CE DESK August 17, 2026 0
Jignesh Gandhi joins ABP Network
2 minutes read
  • People Movement Tracker

Jignesh Gandhi Takes Charge as Regional Business Head at ABP Network

CE DESK August 17, 2026 0
Pradipta Roy Voltas Beko
2 minutes read
  • People Movement Tracker

Voltas Beko has elevated Pradipta Roy to Head of Marketing Operations

CE DESK August 17, 2026 0
Sahil Shah Dentsu Creative Isobar
5 minutes read
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

CE DESK August 15, 2026 0
  • Marketing
  • Spotlight
  • REPORTS
  • Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai customer engagement network acef jury leaders
    • ACEF Events

    Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai

    August 19, 2026 0
  • Amorepacific Brings Mamonde to India Through Nykaa Partnership customer engagement network Mamonde-launches-in-India-with-Nykaa
    • Marketing

    Amorepacific Brings Mamonde to India Through Nykaa Partnership

    August 17, 2026 0
  • Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification Cars24 boat Gurugram flooded road
    • Marketing

    Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

    August 13, 2026 0
  • Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba Too Faced India Born This Way concealer Sahher Bambba
    • Marketing

    Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba

    August 12, 2026 0
  • HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range HOMEFOIL taps Kareena Kapoor Khan
    • Advertising

    HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range

    August 12, 2026 0
  • L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah https://www.youtube.com/watch?v=W4QCy7PFYvM
    • Advertising

    L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah

    August 12, 2026 0
  • Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors Pepperfry Kiara Advani Sidharth Malhotra Article
    • Marketing

    Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors

    August 10, 2026 0
  • Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live Shah Rukh Khan Google Gemini campaign
    • Advertising

    Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live

    August 10, 2026 0
  • Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard Amagi Media Labs
    • Reports & Insights

    Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

    August 13, 2026 0
  • Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83% Tata Motors CV Q1FY27 revenue up 19%
    • Reports & Insights

    Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%

    August 12, 2026 0
  • Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion Mobavenue Q1 FY27 revenue
    • Reports & Insights

    Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion

    August 12, 2026 0
  • Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds ZEE Italian football rights
    • Reports & Insights

    Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds

    August 11, 2026 0
CE DESK Palmolive Bombay Shaving Company partnership
2 minutes read
  • Media

Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth

CE DESK August 18, 2026 0
customer engagement Humans of Bombay launches The Human Company
3 minutes read
  • Media

Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions company

CE DESK August 18, 2026 0
customer engagement network
3 minutes read
  • OOH

Star Health Turns Billboard Backs into a Message of Support

CE DESK August 17, 2026 0
NDTV new brand identity
4 minutes read
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

CE DESK August 15, 2026 0

ACEF STORIES

ADVERTISING

Arvind AD Denim campaign with Raghav Juyal
2 minutes read
  • Advertising

AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal

CE DESK August 18, 2026 0
Explore how Arvind’s new AD Denim campaign featuring Raghav Juyal combines denim heritage, modern fits, comfort and...
Read More Read more about AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal
IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture customer engagement network IGP The Rakhi Promise campaign
  • Advertising

IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture

August 18, 2026 0
Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion customer engagement network Delhivery Bridge the Distance campaign
  • Advertising

Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion

August 18, 2026 0
Parle Monaco Adds a Beat to Its Salty Attitude with Orry Parle Monaco Sada Salty Raho anthem
  • Advertising

Parle Monaco Adds a Beat to Its Salty Attitude with Orry

August 18, 2026 0
D’Decor has launched its new bedding campaign featuring Kartik Aaryan and Ananya Panday D’Decor bedding campaign
  • Advertising

D’Decor has launched its new bedding campaign featuring Kartik Aaryan and Ananya Panday

August 17, 2026 0

KNOWLEDGE SHARING

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global customer engagement network Sonali Wijayawardena Head of Digital Strategy – Meta @ Roar Global
  • Knowledge Sharing

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global

August 18, 2026 0
AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar Sahil Shah Dentsu Creative Isobar
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

August 15, 2026 0
Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC
  • Knowledge Sharing

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC

August 11, 2026 0
“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX Rimzan Faiz, Senior Manager – Digital Strategy, RoarADX
  • Knowledge Sharing

“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX

August 6, 2026 1

MARTECH

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale INNOCEAN India AI Studio localised marketing
  • AI & Automation

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale

July 15, 2026 0
AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025 AMD Developer Cloud free GPU access program for Indian startups and researchers 2025
  • AI & Automation

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025

September 15, 2025 0
India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025
  • MarTech

India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

September 15, 2025 0
AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing
  • MarTech

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

August 20, 2025 0

Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’ NDTV new brand identity
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

August 15, 2026 0
Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch Sony VIZHA Tamil GEC
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

August 15, 2026 0
Kerala HC Defers TV Ratings Policy Dispute to July 21 Kerala HC TV ratings policy landing page dispute July 21
  • Television

Kerala HC Defers TV Ratings Policy Dispute to July 21

July 13, 2026 0
ET NOW Gears Up for Epic Budget 2026 Broadcast ET NOW Gears Up for Epic Budget 2026 Broadcast
  • Media

ET NOW Gears Up for Epic Budget 2026 Broadcast

January 31, 2026 0

People Movement

Rafique Pathan Takes Charge as Head of Digital Business at Pudhari Rafique Pathan joins Pudhari Publications
  • People Movement Tracker

Rafique Pathan Takes Charge as Head of Digital Business at Pudhari

August 18, 2026 0
Jigar Rathod Joins Sheela Foam as Vice President – Media customer engagement network Jigar Rathod joins Sheela Foam as VP Media
  • People Movement Tracker

Jigar Rathod Joins Sheela Foam as Vice President – Media

August 18, 2026 0
Aswini Bommakanti Joins Affle as Marketing Director Aswini Bommakanti Joins Affle as Marketing Director
  • People Movement Tracker

Aswini Bommakanti Joins Affle as Marketing Director

August 18, 2026 0
Khushi Singh Dahiya Elevated to Senior Director at Starcom customer engagement network Khushi-Singh-Dahiya-appointed-Senior-Director-at-Starcom
  • People Movement Tracker

Khushi Singh Dahiya Elevated to Senior Director at Starcom

August 18, 2026 0

PRESS RELEASE

ACEF Asian Leaders Conference Awards 2026
2 minutes read
  • Marketing

ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027

CE DESK July 14, 2026 0
ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read
  • ACEF Events

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read
  • ACEF Events

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read
  • ACEF Events

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026
Engaging with the Next
2 minutes read
  • Press Release

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read
  • ACEF Events

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read
  • ACEF Events

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read
  • Press Release

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read
  • Press Release

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read
  • Press Release

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read
  • Press Release

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read
  • Press Release

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read
  • Press Release

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read
  • Press Release

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read
  • Press Release

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read
  • Press Release

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read
  • Press Release

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read
  • ACEF Events

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read
  • ACEF Events

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
rural marketing India
3 minutes read
  • ACEF Events

Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India

CE DESK September 3, 2025 0
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customer engagement network acef jury leaders
3 minutes read
  • ACEF Events

Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai

CE DESK August 19, 2026 0
Explore what ACEF Asian Leaders Awards jury members look for in winning entries, emphasising measurable impact, honesty...
Read More Read more about Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai
Arvind AD Denim campaign with Raghav Juyal
2 minutes read
  • Advertising

AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal

CE DESK August 18, 2026 0
Explore how Arvind’s new AD Denim campaign featuring Raghav Juyal combines denim heritage, modern fits, comfort and...
Read More Read more about AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal
Rafique Pathan joins Pudhari Publications
2 minutes read
  • People Movement Tracker

Rafique Pathan Takes Charge as Head of Digital Business at Pudhari

CE DESK August 18, 2026 0
Explore Rafique Pathan’s appointment as Head of Digital Business at Pudhari Publications and his experience in digital...
Read More Read more about Rafique Pathan Takes Charge as Head of Digital Business at Pudhari
CE DESK Palmolive Bombay Shaving Company partnership
2 minutes read
  • Media

Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth

CE DESK August 18, 2026 0
Explore how Colgate-Palmolive India is partnering with Bombay Shaving Company to strengthen Palmolive’s e-commerce, D2C advertising and...
Read More Read more about Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth
customer engagement network Sonali Wijayawardena Head of Digital Strategy – Meta @ Roar Global
5 minutes read
  • Knowledge Sharing

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global

CE DESK August 18, 2026 0
Explore how brands can use AI to improve marketing efficiency while protecting creativity, empathy, authenticity and meaningful...
Read More Read more about How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global
customer engagement Humans of Bombay launches The Human Company
3 minutes read
  • Media

Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions company

CE DESK August 18, 2026 0
The new structure brings strategy, creative, production, original IPs and distribution together under one roof
Read More Read more about Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions company
customer engagement network Jigar Rathod joins Sheela Foam as VP Media
2 minutes read
  • People Movement Tracker

Jigar Rathod Joins Sheela Foam as Vice President – Media

CE DESK August 18, 2026 0
Jigar Rathod has moved from adidas to Sheela Foam as Vice President – Media, where he...
Read More Read more about Jigar Rathod Joins Sheela Foam as Vice President – Media
customer engagement network IGP The Rakhi Promise campaign
2 minutes read
  • Advertising

IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture

CE DESK August 18, 2026 0
Explore how IGP’s ‘The Rakhi Promise’ campaign captures the small promises, memories and thoughtful gestures that make...
Read More Read more about IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture
customer engagement network Delhivery Bridge the Distance campaign
2 minutes read
  • Advertising

Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion

CE DESK August 18, 2026 0
Delhivery’s ‘Bridge the Distance’ campaign uses a sibling story to show how Raksha Bandhan can help repair...
Read More Read more about Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion
Aswini Bommakanti Joins Affle as Marketing Director
2 minutes read
  • People Movement Tracker

Aswini Bommakanti Joins Affle as Marketing Director

CE DESK August 18, 2026 0
Aswini Bommakanti has been appointed Marketing Director at Affle, bringing leadership experience from RateGain, Meta, InMobi and...
Read More Read more about Aswini Bommakanti Joins Affle as Marketing Director
Parle Monaco Sada Salty Raho anthem
2 minutes read
  • Advertising

Parle Monaco Adds a Beat to Its Salty Attitude with Orry

CE DESK August 18, 2026 0
Explore how Parle Monaco’s ‘Sada Salty Raho’ campaign evolves into a music video with Orry, Chaar Diwari...
Read More Read more about Parle Monaco Adds a Beat to Its Salty Attitude with Orry
customer engagement network Khushi-Singh-Dahiya-appointed-Senior-Director-at-Starcom
2 minutes read
  • People Movement Tracker

Khushi Singh Dahiya Elevated to Senior Director at Starcom

CE DESK August 18, 2026 0
Khushi Singh Dahiya has been appointed Senior Director at Starcom, bringing extensive experience in media planning, brand...
Read More Read more about Khushi Singh Dahiya Elevated to Senior Director at Starcom
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Approach Entertainment team planning PR and digital strategies for UFI Camp Decent film campaign

Approach Entertainment Wins PR & Digital Mandate for UFI Camp Decent

Dentsu The Brand Reset study

Dentsu Launches The Brand Reset to Reframe Video’s Role in Brand Growth

Liqvd Asia Woodland digital mandate

Liqvd Asia Wins Woodland’s Digital Mandate to Fuel Adventure Storytelling

SBI appoints Omnicom Media India

SBI appoints Omnicom Media India as digital marketing partner

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

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Lastest Post

  • Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, MumbaiAugust 19, 2026
  • AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav JuyalAugust 18, 2026
  • Rafique Pathan Takes Charge as Head of Digital Business at PudhariAugust 18, 2026
  • Palmolive Taps Bombay Shaving Company to Accelerate Digital GrowthAugust 18, 2026
  • How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar GlobalAugust 18, 2026

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