CE DESK 
Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand featuring four unisex perfumes designed with a...
Abhishek B. has joined Madison World as Vice President, bringing experience across media, strategy, and business leadership...
WPP Media has won SharkNinja APAC’s integrated media mandate in India, with Wavemaker leading media strategy, planning,...
BigTrunk has promoted Shardul Pawar to Associate Director – Paid Media, recognizing his growth in performance...
Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor, spotlighting AI-powered robotic cleaning and effortless...
WPP Media has appointed Punit Kulkarni as Vice President, Client Services, recognizing his experience in digital strategy,...
In a world overloaded with content, the strongest marketers will not just buy attention. They will earn...
Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff, positioning the product as a...
Kotak Mahindra Bank has promoted Jyoti Samajpati to Executive Vice President – Head, Marketing & Propositions for...
Loyalty programs are evolving beyond points and rewards into powerful customer intelligence systems that help brands predict...
Blissclub’s latest campaign with Abhay Deol marks its entry into menswear while showcasing a comfort-first vision of...
Noice’s latest campaign uses everyday “noise” complaints as a playful setup to introduce the brand and highlight...
