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May 23, 2026
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Breaking News
effect of Melody viral moment on brand From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand Škoda Auto India G.O.A.T campaign Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy Engage Asia Leadership Retreat & Awards 2026 Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026 GIVA Kriti Sanon brand ambassador GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign HSBC Rugby Premier League Bisleri hydration partnership HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association Surjo Dutt CEO of Dentsu Creative Webchutney Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney Lay’s Mini Stix India PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space Cyrus Shroff Performics India promotion Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer Birla Opus Papdi Village campaign Birla Opus turns wall flaking into a village-size punchline with Papdi Village Myntra’s 24th EORS Myntra’s 24th EORS turns fashion obsessions into playful shopping stories

WHATS BUZZING

effect of Melody viral moment on brand
2 minutes read
  • Marketing

From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand

CE DESK May 23, 2026 0
Škoda Auto India G.O.A.T campaign
2 minutes read
  • Campaigns

Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy

CE DESK May 23, 2026 0
Engage Asia Leadership Retreat & Awards 2026
2 minutes read
  • Marketing

Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026

CE DESK May 23, 2026 0
GIVA Kriti Sanon brand ambassador
2 minutes read
  • Advertising

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign

CE DESK May 22, 2026 0
HSBC Rugby Premier League Bisleri hydration partnership
1 minute read
  • Marketing

HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association

CE DESK May 22, 2026 0
Surjo Dutt CEO of Dentsu Creative Webchutney
2 minutes read
  • People Movement Tracker

Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney

CE DESK May 22, 2026 0
Lay’s Mini Stix India
2 minutes read
  • Marketing

PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space

CE DESK May 22, 2026 0
Cyrus Shroff Performics India promotion
2 minutes read
  • People Movement Tracker

Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer

CE DESK May 21, 2026 0
Birla Opus Papdi Village campaign
3 minutes read
  • Campaigns

Birla Opus turns wall flaking into a village-size punchline with Papdi Village

CE DESK May 21, 2026 0
Myntra’s 24th EORS
2 minutes read
  • Marketing

Myntra’s 24th EORS turns fashion obsessions into playful shopping stories

CE DESK May 21, 2026 0

Spotlight

GIVA Kriti Sanon brand ambassador
2 minutes read
  • Advertising

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign

CE DESK May 22, 2026 0
Myntra’s 24th EORS
2 minutes read
  • Marketing

Myntra’s 24th EORS turns fashion obsessions into playful shopping stories

CE DESK May 21, 2026 0
BNW Developments unveils brand campaign starring Yuvraj Singh
3 minutes read
  • Campaigns

BNW Developments launches cinematic brand campaign with Yuvraj Singh

CE DESK April 17, 2026 0
Tetmosol names Pankaj Tripathi as brand ambassador
2 minutes read
  • Advertising

Piramal Consumer Healthcare names Pankaj Tripathi as Tetmosol brand ambassador

CE DESK April 14, 2026 0

CUSTOMER ENGAGEMENTS

effect of Melody viral moment on brand
2 minutes read
  • Marketing

From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand

CE DESK May 23, 2026 0
Škoda Auto India G.O.A.T campaign
2 minutes read
  • Campaigns

Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy

CE DESK May 23, 2026 0
Engage Asia Leadership Retreat & Awards 2026
2 minutes read
  • Marketing

Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026

CE DESK May 23, 2026 0
GIVA Kriti Sanon brand ambassador
2 minutes read
  • Advertising

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign

CE DESK May 22, 2026 0

ACEF STORIES

KNOWLEDGE SHARING

From Visibility to Connection: Rethinking Branding Through Strategy and Creativity
5 minutes read
  • Knowledge Sharing

From Visibility to Connection: Rethinking Branding Through Strategy and Creativity by Sergio Spaccavento

CE DESK January 26, 2026 0
In an attention-scarce world, brands succeed when strategy and creativity integrate continuously, creating relevant, emotionally resonant customer...
Read More Read more about From Visibility to Connection: Rethinking Branding Through Strategy and Creativity by Sergio Spaccavento
The Next Marketing Stack Layer: Why Brands Need a Search Engineering Function by Senthil Kumar Hariram Marketing professional analyzing search engine data and AI-driven search optimization strategies
  • Knowledge Sharing

The Next Marketing Stack Layer: Why Brands Need a Search Engineering Function by Senthil Kumar Hariram

October 14, 2025 0
Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India Prince Khanna discussing influencer marketing trends and social media innovations in India 2025
  • Expert Opinions

Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India

September 17, 2025 0
Future of Social Media: How AI, Consumer Behavior & Brand Strategy Will Shape Illustration showing AI, consumer interaction, and brand strategy converging in future social media platforms
  • Expert Opinions

Future of Social Media: How AI, Consumer Behavior & Brand Strategy Will Shape

September 4, 2025 0
Top Social Media Trends and Consumer Behavior Predictions for 2025 by Sunil Nat – Galderma Sunil Nat, Regional Ecommerce & Digital Head JAPAC, Galderma
  • Expert Opinions

Top Social Media Trends and Consumer Behavior Predictions for 2025 by Sunil Nat – Galderma

September 3, 2025 0

CAMPAIGNS

Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy Škoda Auto India G.O.A.T campaign
  • Campaigns

Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy

May 23, 2026 0
Birla Opus turns wall flaking into a village-size punchline with Papdi Village Birla Opus Papdi Village campaign
  • Campaigns

Birla Opus turns wall flaking into a village-size punchline with Papdi Village

May 21, 2026 0
BNW Developments launches cinematic brand campaign with Yuvraj Singh BNW Developments unveils brand campaign starring Yuvraj Singh
  • Campaigns

BNW Developments launches cinematic brand campaign with Yuvraj Singh

April 17, 2026 0
Asian Paints launches emotionally charged ‘Rangon Ki Warranty’ corporate campaign Asian Paints launches ‘Rangon Ki Warranty’ corporate campaign
  • Campaigns

Asian Paints launches emotionally charged ‘Rangon Ki Warranty’ corporate campaign

April 17, 2026 0

MARTECH

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025 AMD Developer Cloud free GPU access program for Indian startups and researchers 2025
  • AI & Automation

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025

September 15, 2025 0
India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025
  • MarTech

India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

September 15, 2025 0
AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing
  • MarTech

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

August 20, 2025 0
Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025 latest privacy laws affecting marketing
  • MarTech

Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025

August 19, 2025 0

ADVERTISING

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign GIVA Kriti Sanon brand ambassador
  • Advertising

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign

May 22, 2026 0
Healthy Master has launched a new digital-first campaign with Milind Soman Healthy Master Milind Soman clean snacking
  • Advertising

Healthy Master has launched a new digital-first campaign with Milind Soman

May 21, 2026 0
Sun Pharma debuts emotional brand film with Royal Challengers Bengaluru during IPL 2026 Sun Pharma releases new brand film with RCB during IPL 2026
  • Advertising

Sun Pharma debuts emotional brand film with Royal Challengers Bengaluru during IPL 2026

April 17, 2026 0
Mia by Tanishq launches ‘Sunkissed’ campaign for Akshaya Tritiya 2026 Sunkissed’ campaign
  • Advertising

Mia by Tanishq launches ‘Sunkissed’ campaign for Akshaya Tritiya 2026

April 16, 2026 0

LEADERSHIP MOVES

Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney Surjo Dutt CEO of Dentsu Creative Webchutney
  • People Movement Tracker

Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney

May 22, 2026 0
Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer Cyrus Shroff Performics India promotion
  • People Movement Tracker

Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer

May 21, 2026 0
Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing Ravi Agrawal Force Motors Head of Marketing
  • People Movement Tracker

Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing

May 21, 2026 0
Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding Sachin Paliwal Gruner Group marketing branding
  • People Movement Tracker

Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding

May 21, 2026 0

PRESS RELEASE

ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read
  • ACEF Events

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026 0
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read
  • ACEF Events

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026 0
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read
  • ACEF Events

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026 0
Engaging with the Next
2 minutes read
  • Press Release

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026 0
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read
  • ACEF Events

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read
  • ACEF Events

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read
  • Press Release

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read
  • Press Release

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read
  • Press Release

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read
  • Press Release

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read
  • Press Release

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read
  • Press Release

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read
  • Press Release

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read
  • Press Release

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read
  • Press Release

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read
  • Press Release

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read
  • ACEF Events

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read
  • ACEF Events

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
rural marketing India
3 minutes read
  • ACEF Events

Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India

CE DESK September 3, 2025 0
Col. Atul Suri receiving Leadership in Marketing Excellence Award 2025
3 minutes read
  • ACEF Events

Col. Atul Suri Wins Leadership in Marketing Excellence Award 2025 | Alembic Pharmaceuticals

CE DESK September 3, 2025 0
From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand effect of Melody viral moment on brand
2 minutes read
  • Marketing

From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand

CE DESK May 23, 2026 0
The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s...
Read More Read more about From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand
Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy Škoda Auto India G.O.A.T campaign
2 minutes read
  • Campaigns

Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy

CE DESK May 23, 2026 0
Škoda Auto India launches the ‘G.O.A.T – Greatest On A Track’ campaign, anchored by a record‑setting multi‑car...
Read More Read more about Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy
Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026 Engage Asia Leadership Retreat & Awards 2026
2 minutes read
  • Marketing

Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026

CE DESK May 23, 2026 0
Engage Asia Leadership Retreat & Awards 2026 will convene Asia’s top CMOs, CX leaders, and digital strategists...
Read More Read more about Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026
GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign GIVA Kriti Sanon brand ambassador
2 minutes read
  • Advertising

GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign

CE DESK May 22, 2026 0
GIVA names Kriti Sanon as its new brand ambassador and debuts the ‘Style, Sealed in Silver’ campaign,...
Read More Read more about GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association HSBC Rugby Premier League Bisleri hydration partnership
1 minute read
  • Marketing

HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association

CE DESK May 22, 2026 0
Bisleri has been named Official Hydration Partner of the HSBC Rugby Premier League in a three‑year deal...
Read More Read more about HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association
Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney Surjo Dutt CEO of Dentsu Creative Webchutney
2 minutes read
  • People Movement Tracker

Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney

CE DESK May 22, 2026 0
Dentsu has elevated Surjo Dutt to CEO of Dentsu Creative Webchutney, expanding his leadership role while Indrajeet...
Read More Read more about Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney
PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space Lay’s Mini Stix India
2 minutes read
  • Marketing

PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space

CE DESK May 22, 2026 0
PepsiCo India has launched Lay’s Mini Stix, a new stick-format potato snack with fusion-inspired masala flavours, pocket-friendly...
Read More Read more about PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space
Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer Cyrus Shroff Performics India promotion
2 minutes read
  • People Movement Tracker

Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer

CE DESK May 21, 2026 0
Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer to strengthen client strategy,...
Read More Read more about Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer
Birla Opus turns wall flaking into a village-size punchline with Papdi Village Birla Opus Papdi Village campaign
3 minutes read
  • Campaigns

Birla Opus turns wall flaking into a village-size punchline with Papdi Village

CE DESK May 21, 2026 0
Birla Opus’ “Papdi Village” campaign uses humour to tackle peeling walls, supporting its one-year repaint assurance and...
Read More Read more about Birla Opus turns wall flaking into a village-size punchline with Papdi Village
Myntra’s 24th EORS turns fashion obsessions into playful shopping stories Myntra’s 24th EORS
2 minutes read
  • Marketing

Myntra’s 24th EORS turns fashion obsessions into playful shopping stories

CE DESK May 21, 2026 0
Myntra’s 24th EORS campaign turns everyday fashion obsessions into playful stories, using humour and celebrity-led films to...
Read More Read more about Myntra’s 24th EORS turns fashion obsessions into playful shopping stories
Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing Ravi Agrawal Force Motors Head of Marketing
2 minutes read
  • People Movement Tracker

Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing

CE DESK May 21, 2026 0
Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing to strengthen brand strategy,...
Read More Read more about Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing
Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding Sachin Paliwal Gruner Group marketing branding
2 minutes read
  • People Movement Tracker

Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding

CE DESK May 21, 2026 0
Gruner Group has appointed Sachin Paliwal as GM marketing & branding to strengthen brand strategy, communication and...
Read More Read more about Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding

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Lastest Post

  • From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the BrandMay 23, 2026
  • Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance LegacyMay 23, 2026
  • Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026May 23, 2026
  • GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ CampaignMay 22, 2026
  • HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year associationMay 22, 2026

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