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WHATS BUZZING

G-SHOCK Blend In Stand Out campaign
3 minutes read
  • OOH

Posterscope India & G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian Cities

CE DESK August 20, 2026 0
customer-engagement-network-Royal-Stag-Boombox-anamorphic-LED-campaign
2 minutes read
  • OOH

Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience

CE DESK August 20, 2026 0
customer-engagement-network-KRAFTON-Ad-Platform-India-BGMI-advertising
2 minutes read
  • Media

KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI

CE DESK August 20, 2026 0
ustomer-engagement-network-Meta-AI-features-for-small-businesses
2 minutes read
  • Digital

Meta Expands AI Toolkit for Small Businesses and Creators

CE DESK August 20, 2026 0
ustomer-engagement-network-Shivani-Goel-joins-Reliance-Brands
2 minutes read
  • People Movement Tracker

Shivani Goel has joined Reliance Brands as Vice President – Marketing

CE DESK August 20, 2026 0
customer-engagement-network-Volkswagen-Fit-More-Life-In-Your-Life-campaign
2 minutes read
  • Advertising

Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey

CE DESK August 20, 2026 0
customer-engagement-network-Times-OOH-The-Riviera-digital-videowall
3 minutes read
  • OOH

Times OOH Unveils ‘The Riviera’ Ahmedabad’s First Landmark Digital Videowall

CE DESK August 20, 2026 0
customer engagement network Nykaa Be The Face of Nykaa campaign
2 minutes read
  • Advertising

Nykaa’s ‘Be The Face of Nykaa’ initiative invites Gen Z beauty enthusiasts to submit GRWM videos

CE DESK August 19, 2026 0
customer-engagement-network-Niyati-Desai-joins-SocioClout
2 minutes read
  • People Movement Tracker

Niyati Desai Joins SocioClout as AVP – Growth

CE DESK August 19, 2026 0
customer-engagement-network-Ravpreet-Ganesh-ZIEL-Network-CSO
2 minutes read
  • People Movement Tracker

ZIEL Network has appointed Ravpreet Ganesh as Group Chief Strategy Officer

CE DESK August 19, 2026 0
Parle Monaco Sada Salty Raho anthem
2 minutes read
  • Advertising

Parle Monaco Adds a Beat to Its Salty Attitude with Orry

CE DESK August 19, 2026 0
ustomer-engagement-network-Foxtale-OOH-mandate-a-simple-agency
2 minutes read
  • OOH

Foxtale Hands OOH Mandate to a Simple Agency, Kicks Off with SRK

CE DESK August 19, 2026 0
customer engagement network acef jury leaders
3 minutes read
  • ACEF Events

Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai

CE DESK August 19, 2026 0
Arvind AD Denim campaign with Raghav Juyal
2 minutes read
  • Advertising

AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal

CE DESK August 18, 2026 0
CE DESK Palmolive Bombay Shaving Company partnership
2 minutes read
  • Media

Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth

CE DESK August 18, 2026 0
  • Marketing
  • Spotlight
  • REPORTS
  • Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai customer engagement network acef jury leaders
    • ACEF Events

    Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards – November 2026, Mumbai

    August 19, 2026 0
  • Amorepacific Brings Mamonde to India Through Nykaa Partnership customer engagement network Mamonde-launches-in-India-with-Nykaa
    • Marketing

    Amorepacific Brings Mamonde to India Through Nykaa Partnership

    August 17, 2026 0
  • Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification Cars24 boat Gurugram flooded road
    • Marketing

    Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

    August 13, 2026 0
  • Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba Too Faced India Born This Way concealer Sahher Bambba
    • Marketing

    Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba

    August 12, 2026 0
  • HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range HOMEFOIL taps Kareena Kapoor Khan
    • Advertising

    HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range

    August 12, 2026 0
  • L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah https://www.youtube.com/watch?v=W4QCy7PFYvM
    • Advertising

    L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah

    August 12, 2026 0
  • Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors Pepperfry Kiara Advani Sidharth Malhotra Article
    • Marketing

    Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors

    August 10, 2026 0
  • Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live Shah Rukh Khan Google Gemini campaign
    • Advertising

    Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live

    August 10, 2026 0
  • Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard Amagi Media Labs
    • Reports & Insights

    Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

    August 13, 2026 0
  • Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83% Tata Motors CV Q1FY27 revenue up 19%
    • Reports & Insights

    Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%

    August 12, 2026 0
  • Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion Mobavenue Q1 FY27 revenue
    • Reports & Insights

    Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion

    August 12, 2026 0
  • Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds ZEE Italian football rights
    • Reports & Insights

    Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds

    August 11, 2026 0
G-SHOCK Blend In Stand Out campaign
3 minutes read
  • OOH

Posterscope India & G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian Cities

CE DESK August 20, 2026 0
customer-engagement-network-Royal-Stag-Boombox-anamorphic-LED-campaign
2 minutes read
  • OOH

Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience

CE DESK August 20, 2026 0
customer-engagement-network-KRAFTON-Ad-Platform-India-BGMI-advertising
2 minutes read
  • Media

KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI

CE DESK August 20, 2026 0
ustomer-engagement-network-Meta-AI-features-for-small-businesses
2 minutes read
  • Digital

Meta Expands AI Toolkit for Small Businesses and Creators

CE DESK August 20, 2026 0

ACEF STORIES

ADVERTISING

customer-engagement-network-Volkswagen-Fit-More-Life-In-Your-Life-campaign
2 minutes read
  • Advertising

Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey

CE DESK August 20, 2026 0
Explore how Volkswagen’s ‘Fit More Life In Your Life’ campaign showcases the ID. Buzz and Multivan as...
Read More Read more about Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey
Nykaa’s ‘Be The Face of Nykaa’ initiative invites Gen Z beauty enthusiasts to submit GRWM videos customer engagement network Nykaa Be The Face of Nykaa campaign
  • Advertising

Nykaa’s ‘Be The Face of Nykaa’ initiative invites Gen Z beauty enthusiasts to submit GRWM videos

August 19, 2026 0
Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador customer engagement network Ziggy-Shahid-Kapoor-brand-ambassador
  • Advertising

Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador

August 19, 2026 0
Parle Monaco Adds a Beat to Its Salty Attitude with Orry Parle Monaco Sada Salty Raho anthem
  • Advertising

Parle Monaco Adds a Beat to Its Salty Attitude with Orry

August 19, 2026 0
AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal Arvind AD Denim campaign with Raghav Juyal
  • Advertising

AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal

August 18, 2026 0

KNOWLEDGE SHARING

Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance customer-engagement-network-future-ready-marketing-organisation
  • Knowledge Sharing

Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance

August 20, 2026 0
How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global customer engagement network Sonali Wijayawardena Head of Digital Strategy – Meta @ Roar Global
  • Knowledge Sharing

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global

August 18, 2026 0
AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar Sahil Shah Dentsu Creative Isobar
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

August 15, 2026 0
Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC
  • Knowledge Sharing

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC

August 11, 2026 0

MARTECH

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale INNOCEAN India AI Studio localised marketing
  • AI & Automation

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale

July 15, 2026 0
AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025 AMD Developer Cloud free GPU access program for Indian startups and researchers 2025
  • AI & Automation

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025

September 15, 2025 0
India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025
  • MarTech

India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

September 15, 2025 0
AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing
  • MarTech

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

August 20, 2025 0

Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’ NDTV new brand identity
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

August 15, 2026 0
Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch Sony VIZHA Tamil GEC
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

August 15, 2026 0
Kerala HC Defers TV Ratings Policy Dispute to July 21 Kerala HC TV ratings policy landing page dispute July 21
  • Television

Kerala HC Defers TV Ratings Policy Dispute to July 21

July 13, 2026 0
ET NOW Gears Up for Epic Budget 2026 Broadcast ET NOW Gears Up for Epic Budget 2026 Broadcast
  • Media

ET NOW Gears Up for Epic Budget 2026 Broadcast

January 31, 2026 0

People Movement

Akshay Shinde Joins Mindshare as Associate Director – Client Services Akshay Shinde joins Mindshare
  • People Movement Tracker

Akshay Shinde Joins Mindshare as Associate Director – Client Services

August 20, 2026 0
Shivani Goel has joined Reliance Brands as Vice President – Marketing ustomer-engagement-network-Shivani-Goel-joins-Reliance-Brands
  • People Movement Tracker

Shivani Goel has joined Reliance Brands as Vice President – Marketing

August 20, 2026 0
Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales customer-engagement-network-Ankit-Pandey-joins-SPNI-as-Group-Head-Sports-Ad-Sales
  • People Movement Tracker

Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales

August 20, 2026 0
Achal Kataria Takes Charge as Avanade India CEO & Managing Director customer-engagement-network-Achal-Kataria-appointed-Avanade-India-CEO
  • People Movement Tracker

Achal Kataria Takes Charge as Avanade India CEO & Managing Director

August 19, 2026 0

PRESS RELEASE

ACEF Asian Leaders Conference Awards 2026
2 minutes read
  • Marketing

ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027

CE DESK July 14, 2026 0
ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read
  • ACEF Events

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read
  • ACEF Events

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read
  • ACEF Events

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026
Engaging with the Next
2 minutes read
  • Press Release

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read
  • ACEF Events

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read
  • ACEF Events

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read
  • Press Release

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read
  • Press Release

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read
  • Press Release

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read
  • Press Release

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read
  • Press Release

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read
  • Press Release

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read
  • Press Release

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read
  • Press Release

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read
  • Press Release

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read
  • Press Release

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read
  • ACEF Events

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read
  • ACEF Events

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
rural marketing India
3 minutes read
  • ACEF Events

Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India

CE DESK September 3, 2025 0
acef
Advertisement
G-SHOCK Blend In Stand Out campaign
3 minutes read
  • OOH

Posterscope India & G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian Cities

CE DESK August 20, 2026 0
Explore how Posterscope India and G-SHOCK use premium OOH and DOOH formats across 12 cities to...
Read More Read more about Posterscope India & G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian Cities
customer-engagement-network-Royal-Stag-Boombox-anamorphic-LED-campaign
2 minutes read
  • OOH

Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience

CE DESK August 20, 2026 0
Explore how Royal Stag Boombox uses an anamorphic LED display at Hyderabad’s SAS Mall to create a...
Read More Read more about Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience
customer-engagement-network-KRAFTON-Ad-Platform-India-BGMI-advertising
2 minutes read
  • Media

KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI

CE DESK August 20, 2026 0
Explore KRAFTON Ad Platform India’s launch with NEPTUNE and its partnership with KRAFTON’s BGMI to offer brands...
Read More Read more about KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI
Akshay Shinde joins Mindshare
2 minutes read
  • People Movement Tracker

Akshay Shinde Joins Mindshare as Associate Director – Client Services

CE DESK August 20, 2026 0
Explore Akshay Shinde’s appointment as Associate Director – Client Services at Mindshare, bringing experience in media planning,...
Read More Read more about Akshay Shinde Joins Mindshare as Associate Director – Client Services
ustomer-engagement-network-Meta-AI-features-for-small-businesses
2 minutes read
  • Digital

Meta Expands AI Toolkit for Small Businesses and Creators

CE DESK August 20, 2026 0
Meta has introduced new AI features for small businesses and creators, including performance insights, tailored content support,...
Read More Read more about Meta Expands AI Toolkit for Small Businesses and Creators
ustomer-engagement-network-Shivani-Goel-joins-Reliance-Brands
2 minutes read
  • People Movement Tracker

Shivani Goel has joined Reliance Brands as Vice President – Marketing

CE DESK August 20, 2026 0
Explore Shivani Goel’s appointment as Vice President – Marketing at Reliance Brands, where she will lead marketing...
Read More Read more about Shivani Goel has joined Reliance Brands as Vice President – Marketing
customer-engagement-network-Volkswagen-Fit-More-Life-In-Your-Life-campaign
2 minutes read
  • Advertising

Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey

CE DESK August 20, 2026 0
Explore how Volkswagen’s ‘Fit More Life In Your Life’ campaign showcases the ID. Buzz and Multivan as...
Read More Read more about Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey
customer-engagement-network-future-ready-marketing-organisation
8 minutes read
  • Knowledge Sharing

Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance

CE DESK August 20, 2026 0
Explore how adaptable marketing organisations can prepare for 2030 by combining AI, customer insight, first-party data, trust...
Read More Read more about Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance
customer-engagement-network-Times-OOH-The-Riviera-digital-videowall
3 minutes read
  • OOH

Times OOH Unveils ‘The Riviera’ Ahmedabad’s First Landmark Digital Videowall

CE DESK August 20, 2026 0
A sculptural large-format digital masterpiece redefines Out-of-Home media at one of India’s most iconic urban landmarks
Read More Read more about Times OOH Unveils ‘The Riviera’ Ahmedabad’s First Landmark Digital Videowall
customer-engagement-network-Ankit-Pandey-joins-SPNI-as-Group-Head-Sports-Ad-Sales
2 minutes read
  • People Movement Tracker

Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales

CE DESK August 20, 2026 0
Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales, Sports, bringing experience...
Read More Read more about Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales
customer-engagement-network-Achal-Kataria-appointed-Avanade-India-CEO
2 minutes read
  • People Movement Tracker

Achal Kataria Takes Charge as Avanade India CEO & Managing Director

CE DESK August 19, 2026 0
Achal Kataria has been appointed Managing Director and CEO of Avanade India, bringing over three decades of...
Read More Read more about Achal Kataria Takes Charge as Avanade India CEO & Managing Director
customer engagement network Nykaa Be The Face of Nykaa campaign
2 minutes read
  • Advertising

Nykaa’s ‘Be The Face of Nykaa’ initiative invites Gen Z beauty enthusiasts to submit GRWM videos

CE DESK August 19, 2026 0
Nykaa's 'Be The Face of Nykaa' initiative invites Gen Z beauty enthusiasts to submit GRWM videos for...
Read More Read more about Nykaa’s ‘Be The Face of Nykaa’ initiative invites Gen Z beauty enthusiasts to submit GRWM videos
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Approach Entertainment team planning PR and digital strategies for UFI Camp Decent film campaign

Approach Entertainment Wins PR & Digital Mandate for UFI Camp Decent

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

JioHotstar brings HBO Max to India with Warner Bros. Discovery

JioHotstar brings HBO Max to India through Warner Bros. Discovery partnership

SettleMint India Rebrands as Quadcentrix

SettleMint India Rebrands as Quadcentrix

Lodestar UM Bags Amazon Music’s Integrated Media Mandate in India

Lodestar UM Bags Amazon Music’s Integrated Media Mandate in India

ET NOW Gears Up for Epic Budget 2026 Broadcast

ET NOW Gears Up for Epic Budget 2026 Broadcast

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  • Posterscope India & G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian CitiesAugust 20, 2026
  • Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music ExperienceAugust 20, 2026
  • KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMIAugust 20, 2026
  • Akshay Shinde Joins Mindshare as Associate Director – Client ServicesAugust 20, 2026
  • Meta Expands AI Toolkit for Small Businesses and CreatorsAugust 20, 2026

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