CE DESK 
Zenith has promoted Parag Bhatia to Director – Media Buying, advancing a leader who has been closely...
Gillette’s new campaign with Palak Tiwari and Abhishek Sharma blends cricket and pop culture, turning a grooming...
JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility...
Sunfeast Dark Fantasy has converted a traditional hoarding into a live brand experience as part of its...
Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between...
Foxtale has partnered with cricketer Tilak Varma for its “Play On Till The Sun’s Gone” campaign, using...
CaratLane has appointed Yami Gautam Dhar as its first brand ambassador, launching a new phase focused on...
Monks has named Bharti Agrawal as CFO for APAC Marketing Services, adding dentsu experience to strengthen regional...
Tefal India has launched a Bengaluru-focused out-of-home campaign called “Because Bangalore Waits Enough,” built around the city’s...
Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands...
Zepto’s 3D OOH campaign for Samsung Galaxy S26 Ultra uses a rotating billboard to demonstrate the phone’s...
Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands...