PR Companion Secures PR Mandate for Salesforce Partner digiCloud Solutions

PR Companion, the communications division of Ethane Web Technologies, has been appointed as the public relations partner for digiCloud Solutions, a Pune-based Salesforce Select Partner. The engagement aims to elevate digiCloud’s profile across business and technology media as the company expands its enterprise CRM and agentic AI offerings.

The mandate encompasses comprehensive media relations, executive positioning, and thought leadership initiatives for digiCloud’s founders and leadership team. PR Companion will work to increase the company’s visibility in key publications, helping it break out of the typical B2B technology invisibility trap where strong work remains confined to existing client circles.

Abhijeet Kate, co-founder and Principal Consultant at digiCloud Solutions, said “Most of the conversation around agentic AI right now is still aspirational. On the ground, with the manufacturing and retail clients we work with, adoption looks very different from the pitch decks. We have some real examples worth talking about, including deployments that go well beyond a typical dashboard, and we have not done a good enough job putting that in front of the industry. This partnership is about fixing that gap.”

Lalit Sharma, founder & CEO of PR Companion and Ethane Web Technologies, said “A lot of B2B technology companies in India are doing genuinely strong work but stay invisible outside their own client base. digiCloud falls into that category. Over 200 implementations and 120-plus enterprise clients is not a small achievement, yet very little of that has been told publicly. We are not looking to manufacture a story here. There is enough substance in what digiCloud has built that our job is really to get it in front of the right editors and readers.”

digiCloud Solutions, which specialises in Salesforce implementations and agentic AI capabilities, is positioned to leverage PR Companion’s expertise in reputation management, digital PR, and media outreach. The agency, which has been operating since 2010, continues to expand its client base across sectors while strengthening its communications service portfolio.

This win adds to PR Companion’s growing roster of technology and deeptech clients, including recent mandates with venture capital firms and enterprise software companies. The partnership underscores the increasing demand for specialised B2B PR services as Indian tech companies seek to amplify their market presence amid competitive landscapes.