Arena Media India Bags Integrated Media Mandate for Real Estate Developer Ashiana Housing
CE DESK 
Arena Media India has won the integrated media mandate for Ashiana Housing Limited. The agency is part of Havas Media India. The account was secured following a multi-agency pitch. The business will be managed out of Arena Media’s Gurugram office under the leadership of Manish Sharma, President of Arena Media India.
Under this mandate, Arena Media India will lead the complete media strategy for the real estate brand. The agency’s scope includes media planning and buying across traditional and digital platforms. It will also focus on audience intelligence, data-driven media solutions, and strategic partnerships. The primary goal is to build stronger brand recall, improve audience engagement, and accelerate growth for Ashiana Housing across key residential markets.
Ashiana Housing is a pioneer in the Indian real estate sector, particularly recognized for its senior living and kid-centric home communities. The company has developed projects across several cities, including Jaipur, Gurugram, Chennai, Bhiwadi, and Jamshedpur. Through this partnership, the developer aims to refine its outreach to senior citizens, families, and prospective homebuyers using data-led media strategies and targeted marketing campaigns.
Ankur Gupta, Joint Managing Director at Ashiana Housing Limited, said, “As we continue to strengthen our presence across markets, we were looking for a strategic partner who could bring together consumer understanding, integrated capabilities and future-focused media thinking. Arena Media India’s strategic approach, collaborative mindset and strong understanding of our business ambitions made them the ideal choice. We are excited to partner with the team as we continue building meaningful connections with senior audiences and their families and accelerate the next phase of our growth journey.”
Uday Mohan, Chief Operating Officer, Havas Media & Arena Media India, said, “The appointment reflects Arena Media India’s continued momentum and our ability to deliver integrated media solutions that create measurable business impact. Powered by Converged.AI, Havas’ AI-enabled operating system, we combine data, technology and human expertise to help brands make faster, smarter decisions while building more connected consumer experiences. We are excited to bring these capabilities to Ashiana Housing as it enters its next phase of growth.”
Archana Aggarwal, Chief Growth Officer, Havas Media Network India, said, “Ashiana Housing has built a strong and trusted position in the senior living category and has been recognized as India’s No.1 Senior Living brand for the ninth time in a row by Track2Realty, and its next phase of growth presents an exciting opportunity to bring sharper consumer understanding and connected media thinking into the mix. At Havas Media Network India, we believe growth comes from understanding what drives people and translating those insights into experiences that create stronger brand and business outcomes. We look forward to partnering with Ashiana Housing to build greater relevance with evolving senior audiences and their families and unlock new avenues for sustainable growth.”
