BharatPe Appoints Former Paytm Executive Yugal Tiwari as Chief Product and Marketing Officer
CE DESK 
Fintech company BharatPe has appointed Yugal Tiwari as its Chief Product and Marketing Officer (CPMO). The announcement consolidates product innovation, marketing strategy, and user growth charters under a single leadership mandate. The move comes as BharatPe strengthens its executive leadership team ahead of its planned public market listing.
Tiwari brings more than a decade of rich experience in product strategy, digital payments, and fintech growth. Before joining BharatPe, he served as Senior Vice President II, Product at Paytm. During his tenure at Paytm, he led critical consumer product charters. These included UPI payments, user onboarding, app homescreen design, referrals, rewards, and loyalty programs. He also helped drive consistent gains in Paytm’s UPI transaction market share.
Prior to his recent stint at Paytm, Tiwari spent over two years at CRED. There, he led key consumer payment products such as credit card bill payments, UPI, utility recharges, and Tap & Pay. He also spearheaded product-led growth initiatives for UPI peer-to-peer payments. His earlier career includes multiple senior product roles across Paytm and Paytm Payments Bank. Tiwari holds an MBA from IIM Ahmedabad and a BTech from COEP Technological University.
In his new role at BharatPe, Tiwari will oversee the company’s product roadmap, platform architecture, and integrated marketing efforts. His responsibilities include enhancing merchant and consumer app experiences, driving scalable digital payment innovations, and strengthening brand recall. His appointment is expected to play a central role in driving user acquisition and business growth across BharatPe’s nationwide merchant network.
