Gazal Maheshwari Joins Madison World as Vice President
CE DESK 
Gazal Maheshwari has joined Madison World as Vice President, marking a strategic shift from the publisher side to the agency side of the media industry.
Maheshwari brings over 17 years of experience across television, sports, entertainment, and digital media. She most recently served as Senior Director – LCS Digital Sales at JioStar (formerly Disney Star), where she led digital sales for key categories including FMCG, beverages, and alcobev. Her role focused on driving strategic partnerships and revenue growth through digital platforms.
Prior to JioStar, Maheshwari spent more than 13 years with Disney Star, holding various sales leadership positions across Star Sports and regional channels like Star Jalsha and Jalsha Movies. Her career trajectory reflects deep expertise in advertising sales, business development, and brand value enhancement across both linear and digital media ecosystems.
Based in Mumbai, Maheshwari assumed her new role at Madison World in August 2026. Her appointment comes at a time when media agencies are increasingly prioritising integrated digital and traditional media strategies to meet evolving client demands. With her publisher-side insights, she is expected to strengthen Madison World’s client offerings and deepen its understanding of the media landscape from a holistic perspective.
The move underscores a broader trend of talent mobility between publishers and agencies, as both sides seek to leverage cross-functional expertise in an increasingly complex media environment. Maheshwari’s transition is likely to bring valuable publisher-side acumen to Madison World’s strategic planning and client servicing capabilities.
