Skip to content

Customer Engagement Network

Advertising, Media, Marketing, Digital Trends & PR News.

What’s Buzzing
Advertising
Marketing
Media
Knowledge Sharing
People Movement
Reports & Insights
Press Release
Events

Search for:

Home
What's Buzzing
Tonic Worldwide wins Kurlon’s digital marketing mandate

Digital
Media
What's Buzzing

Tonic Worldwide wins Kurlon’s digital marketing mandate

Kurlon has appointed Tonic Worldwide as its digital marketing partner after a multi-agency pitch, tasking the agency with strengthening the mattress brand’s online presence and narrative.

CE DESK June 8, 2026 2 minutes read

Tonic Worldwide Kurlon digital marketing mandate

Stay connected via Google News.

Follow us for the latest Advertising, Media, Marketing, Digital, PR News & Insights.

Add as preferred source on Google

Subscribe to continue reading

Subscribe to get access to the rest of this post and other subscriber-only content.

Type your email…

Already a subscriber?

What do you feel about this?

Digital
Media
What's Buzzing

Tags: Kurlon Tonic Worldwide

Post navigation

Previous: Deloitte South Asia elevates Rohit Varier to Executive Director

Next: MBG Card launches nationwide digital campaign with Pankaj Tripathi

Author's Other Posts

Gajesh Yadav steps into Lead – Retail Marketing & Visual Merchandising role at Bata India

customer engagement network Gajesh Yadav Bata India Retail Marketing Visual Merchandising

Gajesh Yadav steps into Lead – Retail Marketing & Visual Merchandising role at Bata India

August 29, 2026 0

Chandan Kumar elevated to General Manager – Marketing at ITC

Chandan Kumar ITC General Manager Marketing

Chandan Kumar elevated to General Manager – Marketing at ITC

August 29, 2026 0

Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing

customer engagement network Jio Platforms SEBI IPO $3.8 billion

Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing

August 29, 2026 0

indē wild teams up with Anupama Parameswaran for Champi campaign

indē wild Anupama Parameswaran Champi campaign

indē wild teams up with Anupama Parameswaran for Champi campaign

August 29, 2026 0

Related News

customer engagement network Gajesh Yadav Bata India Retail Marketing Visual Merchandising

2 minutes read

People Movement Tracker

Gajesh Yadav steps into Lead – Retail Marketing & Visual Merchandising role at Bata India

CE DESK August 29, 2026 0

customer engagement network Jio Platforms SEBI IPO $3.8 billion

2 minutes read

Reports & Insights

Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing

CE DESK August 29, 2026 0

indē wild Anupama Parameswaran Champi campaign

2 minutes read

Media

indē wild teams up with Anupama Parameswaran for Champi campaign

CE DESK August 29, 2026 0

Kissht Sachin Tendulkar hiccups campaign

2 minutes read

Advertising

Kissht turns Sachin Tendulkar’s hiccups into a loan-approval gag in new campaign

CE DESK August 29, 2026 0

customer engagement network Alisha Coelho ZEE5 AVoD Business Head

2 minutes read

People Movement Tracker

ZEE5 elevates Alisha Coelho to AVoD business head

CE DESK August 29, 2026 0

Mausami Shirsekar customer engagement network

2 minutes read

People Movement Tracker

Mausami Shirsekar appointed Creative Director at Brandcare Medical Advertising

CE DESK August 29, 2026 0

Campaigns

Advertisement

Approach Entertainment team planning PR and digital strategies for UFI Camp Decent film campaign

Approach Entertainment Wins PR & Digital Mandate for UFI Camp Decent

Havas Media Network India’s Arena Media wins integrated media mandate for KeoKarpin India.

Arena Media Secures Keo Karpin’s Integrated Media Mandate

customer-engagement-network-KRAFTON-Ad-Platform-India-BGMI-advertising

KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI

Apple Maps ads in search results

Apple Maps may soon bring ads to search results in major services push

TVS Motor media mandate

TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Categories

Categories

Subscribe to our newsletter!

I accept the privacy policy

Lastest Post

Gajesh Yadav steps into Lead – Retail Marketing & Visual Merchandising role at Bata IndiaAugust 29, 2026
Chandan Kumar elevated to General Manager – Marketing at ITCAugust 29, 2026
Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listingAugust 29, 2026
indē wild teams up with Anupama Parameswaran for Champi campaignAugust 29, 2026
Jinit Shah elevated to VP – Account Management at KinnectAugust 29, 2026

Search

Weekly Newsletter

Subscribe to stay up to date

I accept the privacy policy

About Us
Contact/Submit
Advertise
Privacy Policy

Copyright © 2026 All rights reserved.