BigTrunk Communications Bags National Digital & Social Media Mandate for Velvex
CE DESK 
Mumbai-based independent advertising agency BigTrunk Communications has added a significant win to its portfolio, securing the national digital and social media mandate for Velvex – the premium lubricant brand under Nandan Petrochem Limited. The appointment marks a strategic move by Velvex to sharpen its digital identity and widen its reach across a fiercely competitive automotive and industrial lubricants market.
Under this engagement, BigTrunk will take full ownership of Velvex’s digital and social media strategy – from content creation to campaign execution – built on three core pillars: always-on content, platform-first storytelling, and targeted amplification across digital touchpoints. Rather than a one-size-fits-all approach, the agency will craft region-specific campaign executions that reflect local consumer preferences and distribution priorities, while maintaining a cohesive national brand narrative. BigTrunk’s strategy will be anchored in consumer behaviour analysis and regional market intelligence, ensuring Velvex’s communication stays relevant and timely across diverse audience segments.
The primary goal is to translate Velvex’s product performance and technical strengths into compelling brand stories that resonate with both existing loyalists and new potential customers, building long-term brand equity and improving share of voice in the category. Adding further momentum to this partnership, Velvex is also the official lubricant partner of Lucknow Super Giants in the Indian Premier League – and BigTrunk’s mandate includes amplifying this high-visibility association. Leveraging the IPL platform alongside a structured digital strategy, the agency aims to drive sustained national visibility and unlock meaningful brand value for Velvex across priority markets in India.
