KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI
CE DESK 
KRAFTON Ad Platform India (KADP India), the Indian subsidiary of South Korean advertising technology company NEPTUNE, has officially launched its ad-tech business in the country. As part of its entry into the market, the company has partnered with KRAFTON to manage advertising operations for BATTLEGROUNDS MOBILE INDIA (BGMI).
KADP India will support the complete advertising cycle for BGMI, including inventory planning, ad-space design, campaign delivery, optimisation and operational management. These activities will be powered by NEPTUNE’s proprietary advertising technology platform and a local operations team.
Launched by KRAFTON in 2021, BGMI has built one of India’s largest mobile gaming communities, with more than 260 million cumulative users. Its localised content, competitive esports ecosystem and ongoing brand collaborations have helped position the game as more than an entertainment platform.
BGMI has previously hosted brand integrations for companies including Royal Enfield, Mahindra, Hero MotoCorp and PepsiCo. These partnerships have shown how in-game experiences can connect brands with younger audiences while creating opportunities for measurable engagement beyond conventional advertising.
KADP India plans to expand its partnerships beyond BGMI by working with premium digital media platforms across India. Its broader objective is to develop a premium advertising ecosystem that enables brands to reach digital audiences through differentiated, data-driven solutions.
Krishna Kant Singh, Sales Lead at KADP India, said “Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections. Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect. As we expand KADP India’s capabilities, we aim to set a new benchmark for performance-driven advertising in gaming”
The company was established in April 2026 after KRAFTON acquired a majority stake in NEPTUNE in April 2025. Through KADP India, NEPTUNE will use its advertising technology expertise to strengthen KRAFTON’s presence in India and develop new revenue opportunities across gaming and digital media.
The launch comes as brands increasingly explore gaming as a high-engagement environment for advertising, partnerships and interactive experiences. By combining BGMI’s scale with NEPTUNE’s ad-tech capabilities, KADP India aims to make gaming advertising more measurable, relevant and integrated into the player experience.
