Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience
CE DESK 
Royal Stag Boombox has taken its latest outdoor campaign to a larger-than-life scale in Hyderabad with an anamorphic LED display at SAS Mall. The campaign uses three-dimensional visual effects to showcase the music property, its artists and the energy associated with the Boombox platform.
Executed by Coral Media on the Iconic by ONE VISION site, the campaign uses the screen’s anamorphic capabilities to create a dimensional visual treatment. The creative gives prominence to artists including French Montana and other performers associated with Royal Stag Boombox, making them appear to extend beyond the boundaries of the digital display.
The execution places the Royal Stag Boombox identity alongside artist-led communication, using the scale and depth of the screen to create a more immersive outdoor experience. Instead of presenting a conventional static brand message, the campaign makes the digital infrastructure an active part of the storytelling.
The Hyderabad installation comes as Royal Stag Boombox prepares to bring its fourth season to the city. The music property is scheduled to host an event at Gachibowli Stadium on August 22, featuring French Montana, Nikhita Gandhi, LV Revanth and DJ Sahil Gulati, along with gaming creator Payal Dhare.
The anamorphic campaign helps build anticipation for the event while reinforcing the brand’s association with music, youth culture and live entertainment. Its location at SAS Mall allows the campaign to engage audiences in a high-traffic urban environment and connect the outdoor display with the larger cultural moment around the Boombox festival.
For Coral Media, the campaign demonstrates how premium digital out-of-home infrastructure can be used to move beyond reach and visibility. By combining 3D-style creative, large-format LED technology and entertainment-led communication, the execution turns a conventional media placement into an attention-focused brand experience.
Royal Stag Boombox’s Hyderabad campaign highlights the growing role of anamorphic DOOH in India, as brands look for more visually striking ways to engage audiences in physical spaces.
