Times Network Partners with OneXtel to Strengthen Digital IP Growth
CE DESK 
Times Network has appointed OneXtel Communication Media Pvt. Ltd. as its strategic alliance partner for digital IPs, marking a significant step in the broadcaster’s effort to scale its branded digital properties across India. The partnership is expected to strengthen how Times Network develops, distributes, and monetises its intellectual properties in a fast-changing media landscape.
Through this association, OneXtel will work closely with Times Network’s digital and IP teams to support strategic alliances, audience growth, and brand partnerships. The focus will be on building stronger commercial value around the network’s content-led platforms, while also improving visibility for advertisers and stakeholders looking to associate with premium digital media formats.
The move reflects a broader shift in broadcast media, where digital IPs have become important revenue and engagement engines beyond traditional television formats. For Times Network, the partnership allows it to deepen its presence across online ecosystems and create more integrated opportunities around news, business, entertainment, and event-led properties. OneXtel’s role will likely include media outreach, partner development, and amplification of platform-led initiatives, helping the network turn digital content into scalable media assets.
The collaboration also aligns with the growing industry preference for hybrid media models that combine editorial strength, branded content, and commercial innovation. As audiences increasingly consume news and business updates through digital-first channels, partnerships like this are becoming central to how media companies grow relevance, build communities, and attract brand investment.
