Flipkart rolls out standalone Minutes app before Big Billion Days push
CE DESK 
Flipkart has launched a standalone app for its quick commerce business, Flipkart Minutes. The app was rolled out on Tuesday, September 9, 2026, in pilot mode on the Google Play Store. It is currently available to a limited number of users in select areas. Flipkart is collecting feedback before a wider rollout expected ahead of its Big Billion Days sale in October. The move signals a sharper push by the Walmart-backed company into India’s fast-growing quick commerce market.
Until now, Flipkart Minutes was available within the main Flipkart app. The separate app gives the business its own identity and customer journey. It also allows Flipkart to build features specifically for quick delivery. The Google Play listing describes the service as a platform for getting “everything you need & want in just 10 minutes”. The catalogue includes groceries, daily essentials, kitchen staples, fruits, gourmet products, electronics and gadgets.
The app is currently in beta. Early access has been offered to a small set of users. Reports indicate that the service is visible in limited pockets of Delhi NCR and Bengaluru. The limited release will help Flipkart test app performance, delivery quality and customer experience. It will also help the company refine inventory, pricing and checkout before opening the app to a larger user base.economictimes.
Flipkart Minutes is entering a competitive market led by Blinkit, Zepto and Swiggy Instamart. These platforms have changed consumer expectations around delivery speed. Many users now expect groceries, personal care items, snacks and small electronics within minutes. By launching a dedicated app, Flipkart is trying to compete more directly with these quick commerce companies. It is also looking to retain customers who may otherwise leave the Flipkart ecosystem for faster delivery platforms.
The company is using offers and delivery benefits to attract early users. The app claims zero platform fees. It also offers discounts and free delivery on orders above ₹99. Such benefits are likely meant to encourage trial during the pilot phase. The Bigger objective is to have the app ready before Big Billion Days. The annual sale is one of Flipkart’s biggest shopping events. A well-functioning Minutes app could help the company capture urgent, smaller and last-minute purchases during the festive season.
Flipkart has been investing heavily in the delivery network behind Minutes. As of June 2026, the business had around 1,000 micro-fulfilment centres, also known as dark stores, across about 130 cities. It reportedly plans to expand this footprint to 1,500 centres across 180 cities. Reports also suggest that the network could reach around 2,000 stores by mid-2027 if the next phase of expansion goes ahead. This physical network will be essential for delivering products within 10 minutes at scale.
Along with the separate Minutes app, Flipkart is also testing a food delivery service called Eat In in Bengaluru. This service is currently being piloted among select employees. The company plans to extend it to all employees by September 15 before considering a public launch. Minutes is expected to manage orders and fulfilment for the food delivery project in its initial phase. Together, the two pilots show that Flipkart is expanding beyond traditional e-commerce into faster, everyday commerce categories.
