Aakansha Mehrotra Joins Brut India As Head Of Branded Content
CE DESK 
Aakansha Mehrotra has been appointed Head of Branded Content at Brut India. The move brings a branded-content and brand-strategy leader to one of India’s most-viewed digital video publishers.
Mehrotra was most recently Head of Brand at Humans of Bombay, where she built the brand-strategy function from the ground up. Her responsibilities included leading strategy and design teams, developing workflows and SOPs, shaping commercial opportunities and building integrated campaigns, branded content, IPs and creator ecosystems.
Before that, she was Associate Creative Director at Fork Media Group, where she helped establish the brand-solutions department. She led a team of strategists and visual designers creating branded content for Curly Tales, Mashable, Hauterrfly and IGN across India and the UAE.
Mehrotra’s earlier career includes more than four years at Zee Entertainment Enterprises Limited and ZEE5. As Manager – Brand Solutions, Creative, she identified branded-content opportunities, built content pipelines and developed custom sponsorship and association solutions for advertisers.
She began her career in editorial and creative roles at Amar Ujala, Studio One and Elle Magazine. She later worked as Conceptualizer at Radio Mirchi, where she created brand-integrated radio campaigns and won a silver at ACEF 2019 for the Nestlé ‘Naved Ne Chai Chhod Di’ campaign.
Brut India describes itself as a young, independent digital video publisher producing journalism in new formats. The appointment strengthens its branded-content leadership as the platform expands commercial storytelling opportunities for advertisers.
