NEO Wins Zee Bangla Creative Mandate
CE DESK 
Zee Bangla has appointed Kolkata-based independent agency NEO as its creative agency of record following a competitive pan-India, multi-agency pitch.
Under the mandate, NEO will lead creative strategy, brand campaigns, new show launches and flagship programming properties across on-air broadcasts, digital media, out-of-home platforms and on-ground consumer touchpoints.
The appointment expands NEO’s existing relationship with Zee Bangla, having previously executed creative projects and brand refreshes for marquee channel properties such as Dadagiri.
Navnita Chakraborty, Business Head – Zee Bangla and Chief Content Officer – Zee TV, stated that Zee Bangla is deeply rooted in Bengal’s culture and evolving aspirations. She noted that the channel sought a creative partner with cultural nuance capable of delivering contemporary communication, adding that NEO demonstrated strong strategic depth and proven delivery during the pitch process.
Nirmalya Majumder, Founder of NEO, described the win as a major milestone, emphasizing the responsibility of shaping narratives for one of Bengal’s most influential television brands. He highlighted that the agency will combine cultural insights, digital fluency and full-stack video production to build resonant campaigns that strengthen viewer loyalty.
Headquartered in Kolkata, NEO provides integrated services across brand strategy, advertising, digital marketing, brand films, and television commercials.
The account win reinforces NEO’s position as a rising independent creative agency while supporting Zee Bangla’s mandate to refresh programming and drive viewership growth across regional entertainment markets.
