Mayank Kumar joins IndiGo as Head of Content and Creative – Marketing
CE DESK 
IndiGo has appointed Mayank Kumar as its new Head of Content and Creative – Marketing. Kumar will lead the airline’s content and creative strategy. He will be responsible for shaping how IndiGo communicates with passengers, employees and the wider public. The move comes as the carrier continues to expand its brand presence and strengthen its marketing capabilities.
Before joining IndiGo, Kumar worked at fintech firm MobiKwik. He served as Head of Content – Associate Director from June 2025 to August 2026. At MobiKwik, he led brand, social media, CRM and app content. He was responsible for building content strategies that supported user growth and engagement. His work covered multiple consumer internet touchpoints, including digital campaigns, in-app messaging and performance marketing.
Kumar brings more than 14 years of experience in brand and content strategy. His career spans consumer internet, fintech, ecommerce and media sectors. Before MobiKwik, he spent nearly nine years at travel platform MakeMyTrip. There, he worked on brand communication and content initiatives for one of India’s most recognised travel brands. He has also worked with Times Internet and Vigilante Communication earlier in his career. This mix of experience gives him a strong understanding of how to build narratives for large consumer brands.
At IndiGo, Kumar will take on a larger marketing mandate. He will work closely with the airline’s marketing and communications teams. His focus will be on strengthening IndiGo’s creative identity and storytelling. This includes campaigns for new routes, partnerships, customer experiences and brand initiatives. He will also help shape internal communication and employer branding content. As IndiGo grows its network and fleet, clear and consistent messaging becomes even more important.
