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Gazal Maheshwari Madison World

2 minutes read

People Movement Tracker

Gazal Maheshwari Joins Madison World as Vice President

CE DESK August 11, 2026 0

After 17+ years in media sales at JioStar and Disney Star, Gazal Maheshwari joins Madison World as...

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Abhishek B Madison World

1 minute read

People Movement Tracker

Madison World has appointed Abhishek B. as Vice President

CE DESK August 3, 2026 0

Abhishek B. has joined Madison World as Vice President, bringing experience across media, strategy, and business leadership...

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Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

2 minutes read

Media

Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World

CE DESK February 25, 2026 0

Wondrlab advances in negotiations to buy Madison World for around Rs 1,000 crore, potentially creating India’s largest...

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MOMS Outdoor Dominates Mumbai & Delhi Skylines for SET’s Wheel of Fortune Launch

2 minutes read

OOH

MOMS Outdoor Dominates Mumbai & Delhi Skylines for SET’s Wheel of Fortune Launch

CE DESK January 27, 2026 0

ACEF Global Customer Engagement Summit 2026 in Mumbai announces program schedule and panels on AI, experiential marketing,...

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PLATINEM-OUTDOOR

3 minutes read

OOH

Percol Coffee’s Immersive Launch: Platinum Outdoor’s Digital-First OOH Masterpiece

CE DESK July 24, 2025 0

The launch of Percol, the famous UK coffee brand in India was more than just bringing in...

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Khukri Rum bottle with Himalayan backdrop emphasizing heritage and premium quality

Django Secures Creative Mandate for Khukri Rum’s Entry into India

Unilever India premium boom

Unilever says it won’t miss India’s premium boom as it did in China

Tonic Worldwide Kurlon digital marketing mandate

Tonic Worldwide wins Kurlon’s digital marketing mandate

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Gupshup launches Superagent

Gupshup launches Superagent to power autonomous customer conversations

Jiostar Takes Full Control of ‘Star’ Brand After STPL Merger Completion

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