Story Digital Secures Integrated Creative Mandate for Mankind Pharma’s HealthOK
CE DESK 
Integrated marketing agency Story Digital has bagged the creative mandate for HealthOK, a multivitamin brand from Mankind Pharma. The agency will manage the brand’s overall creative communication, digital strategy, and social media presence. The goal is to build stronger brand recall and connect with health-conscious consumers across India.
Under this mandate, Story Digital will handle creative campaigns, brand strategy, content creation, and digital execution. The agency will work on creative concepts that simplify daily nutrition messaging. It will also produce engaging visual content and lead social-first campaigns to drive everyday brand conversations. The mandate will be driven by Story Digital’s team out of Delhi.
Joy Chatterjee, VP, Sales & Marketing at Mankind Pharma, said, “HealthOK has always been focused on helping consumers make informed choices about their daily nutrition.We believe that being vegetarian should not mean compromising on essential nutrition, and HealthOK is committed to making everyday nutritional support more accessible to them. As we continue to grow the category, we were looking for a partner who understands both consumer behaviour and cultural relevance. Story Digital demonstrated a clear strategic vision for the brand’s future and a deep understanding of today’s digital culture, making them a natural choice for this partnership.”
Pratiek Sawhney, Co-Founder of Story Digital, added, “We’re delighted to grow our partnership organically with Mankind Consumer Products through HealthOK. The trust and faith the management has placed in us has allowed us to create impactful work across several of their brands, and this expanded mandate is a testament to that relationship. We look forward to bringing our approach of creative storytelling, social-native thinking, human-truth-led mainline campaigns, and meaningful consumer engagement to HealthOK as we work towards achieving the brand’s objectives together.”
HealthOK is an established health and wellness supplement from Mankind Pharma. It offers a combination of essential vitamins, minerals, and amino acids to combat daily fatigue and support overall energy levels. As demand for preventive healthcare and wellness products grows among young professionals and families, Mankind Pharma aims to make HealthOK a regular part of everyday health routines through fresh and relatable marketing.
Story Digital has worked with various consumer, lifestyle, and healthcare brands on digital transformation and creative marketing. The agency plans to use cultural insights, humor, and interactive storytelling across digital and social channels. With this partnership, Story Digital aims to scale HealthOK’s digital footprint and make nutritional well-being more accessible to audiences nationwide.
