Kurkure’s Prescient Ad Steals Spotlight After India’s T20 World Cup 2026 Glory
CE DESK 
PepsiCo India’s Kurkure has captured the euphoria of India’s historic T20 World Cup 2026 victory with a striking front-page newspaper tribute that cleverly claims “This Ad Was Made A Year Ago”. Timed for the day after the Men in Blue lifted the trophy by thrashing New Zealand by 96 runs in Ahmedabad, the creative mixes Hindi and English poetry to celebrate the team’s journey, anticipation and ultimate triumph.
The bilingual copy reads: “Indian Jersey Ki Shaan Mein, Kurkure Jowar Puffs Ka Pack, Rang Diya Blue-Orange Ki Pehchaan Mein. A Year Before Men In Blue Were Winning, We Were Already Twinning! Jahan Sabko Jeet Ka Intezaar Tha, Humara Josh Pehle Se Taiyaar Tha. Jab India Ne Cup Lift Kiya, Humne Unhe Dil Se ‘Thank-You’ Kiya. Ab Aap Hi Batao.. Isse Achha Kya Hoga?” The pack of Kurkure Jowar Puffs features blue-orange hues echoing the team jersey, tying the snack’s millet roots to national symbols.
Launched for Kurkure’s 25th anniversary, the baked jowar (sorghum) puffs tap into India’s growing love for healthy, grain-based munchies while reinforcing the brand’s desi DNA. Ankit Agarwal, Marketing Director – Kurkure and Doritos at PepsiCo India, said: “For over 25 years, Kurkure has been proudly made in India… woven into the country’s cultural fabric, celebrating everyday moments and milestones. This tribute reflects our pride in the Men in Blue and Kurkure’s journey alongside India.”
The ad’s prescient twist—positioning the brand as “already twinning” with victory a year prior—has sparked social buzz, with fans calling it a “jowar-daar” masterstroke that unites snack-time joy with cricket fever. In a cricket-obsessed nation, Kurkure’s timely homage not only hails the champions but smartly spotlights its innovation, proving brands can ride waves of joy while staying culturally rooted.
