CE DESK
Hershey’s new Valentine’s campaign embraces public displays of affection norms, positioning chocolates as the ultimate romantic gesture...
Campaigns
Underneat unveils bold ‘Underwoman’ campaign with co-founder Kusha Kapila as superhero solving wardrobe woes, transforming innerwear guilt...
Thums Up unveils high-octane ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, capturing the brand’s toofani...
Cipla’s ‘Win Over Weight’ campaign tackles India’s obesity crisis head-on, blending medical expertise, lifestyle guidance, and community...
Cheil India drops stunning CGI film for Samsung Galaxy F70e 5G under ‘Fame Up’ campaign, showcasing AI...
Oreo unveils ‘Dream for the Team’ ICC World Cup 2027 campaign starring Rohit Sharma, inspiring kids to...
Malaika Arora stars in Invogue’s Instagram-first shapewear ad, “arrested” for traffic jams and paparazzi chaos—revealing her confidence...
Comedian Vir Das tackles life’s “dry” moments with bold humor in KFC India’s new Dunked range campaign...
PayU partners with Startup India and DPIIT to spotlight 36 D2C founders from every state and UT...
Delhivery’s Yeh Desh Chalne Se Bana Hai campaign captures the spirit of a moving nation through its...
Spykar celebrates Republic Day with unique campaign spotlighting everyday heroes and nation-builders—from social entrepreneurs to grassroots innovators—through...
Sunfeast Wowzers taps ASMR trend with immersive sound-focused campaign showcasing crunchy biscuit sticks that deliver satisfying audio-visual...