MiQ Acquires Rocket Lab to Power AI‑Driven App Growth Worldwide
CE DESK 
MiQ, a global programmatic media company, has acquired Rocket Lab, a mobile app growth hub, as part of a broader push to deepen its AI‑driven, in‑app marketing capabilities. The acquisition brings together Rocket Lab’s in‑app user‑acquisition and engagement expertise with MiQ’s omnichannel programmatic offering, creating a unified solution for brands and agencies looking to scale mobile apps across regions.
Rocket Lab has built a strong reputation in mobile‑app growth, particularly in Latin America, where it operates in markets such as Argentina, Brazil, Mexico, and Uruguay. Its AI‑powered growth stack focuses on performance‑driven campaigns, optimising app installs, retention, and lifetime value through data‑led bidding and audience targeting. By integrating these capabilities into MiQ’s ecosystem, the combined platform gains richer mobile‑specific signals to inform broader media plans.
A core focus of the acquisition is MiQ’s AI‑operating system, Sigma, which processes hundreds of trillions of data signals across channels. Rocket Lab’s mobile and regional data will help fine‑tune the model, enabling sharper predictions, more efficient budgets, and higher‑performing campaigns for clients in fast‑growing digital markets. The move also follows MiQ’s earlier purchase of Adsmovil, further cementing its position as a leading independent programmatic partner in Latin America and beyond.
Rocket Lab will continue to operate as an independent unit under MiQ, led by founder and CEO Juan Echavarria Coll, with no immediate changes to either company’s organisational structure. For clients, this means continuity of service while unlocking access to MiQ’s AI‑powered programmatic technology and a more holistic, cross‑channel proposition.
For MiQ, the deal is a strategic bet on mobile as the central node in modern marketing. By combining Rocket Lab’s app‑growth strengths with its own data, AI, and global reach, MiQ is aiming to give brands a faster, smarter way to acquire and retain users in an increasingly mobile‑centric world.
