ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

ENO, India’s leading antacid brand from Haleon, has launched a new campaign, “Acidity ke kayi naam, ENO sab par kare kaam,” to broaden the conversation around acidity beyond just heartburn and position ENO as a comprehensive solution for multiple digestive discomforts. The campaign underscores the insight that consumers often experience acidity in different forms such as gas, bloating and indigestion but may not always connect these symptoms to the same underlying issue.

Through a series of digital films and social content, the campaign shows everyday situations where people describe their discomfort using varied local terms, only to realise that ENO delivers fast relief across all these manifestations of acidity. The messaging reinforces ENO’s promise of quick, effective action, encouraging consumers to reach for the brand at the first sign of trouble rather than experimenting with multiple home remedies or waiting for symptoms to subside on their own.

The new creative builds on ENO’s earlier platforms that challenged the reliance on slow-acting home remedies and highlighted the brand’s fast onset of relief, while extending the narrative to cover a wider set of symptoms that consumers associate with “acidity” in daily life. By acknowledging the many names acidity goes by, the campaign aims to make the brand more relatable and top-of-mind across a broader range of occasions, from family meals and office lunches to travel and festive eating.

The campaign is being rolled out across digital and social platforms, supported by targeted content that speaks to different consumer cohorts and regional contexts, as ENO continues to strengthen its position as a trusted, fast-acting remedy for everyday digestive discomfort.