Advertising What's Buzzing XYXX’s new innerwear campaign flips the gender gaze XYXX’s latest campaign uses role reversal and humour to challenge gendered double standards while spotlighting a seamless vest designed for everyday comfort. CE DESK June 9, 2026 2 minutes readStay connected via Google News.Follow us for the latest Advertising, Media, Marketing, Digital, PR News & Insights.Subscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Advertising What's Buzzing Tags: gender gazeXYXXPost navigationPrevious: SBI appoints Omnicom Media India as digital marketing partnerNext: SNITCH joins Zakir Khan’s “Papa Yaar” as title sponsorAuthor's Other PostsITW Universe has secured exclusive global rights for the historic one-off T20 International between India and Japan ITW Universe has secured exclusive global rights for the historic one-off T20 International between India and Japan September 8, 2026 0 Sebamed has started testing advertising on ChatGPT in India, in partnership with WPP Media Sebamed has started testing advertising on ChatGPT in India, in partnership with WPP Media September 8, 2026 0 Akshay Surve promoted to Senior Marketing Associate at JioStar Sports Akshay Surve promoted to Senior Marketing Associate at JioStar Sports September 8, 2026 0 Foxtale has released a new advertisement featuring Shah Rukh Khan Foxtale has released a new advertisement featuring Shah Rukh Khan September 7, 2026 0 Related News3 minutes read Advertising ITW Universe has secured exclusive global rights for the historic one-off T20 International between India and Japan CE DESK September 8, 2026 0 3 minutes read Advertising Sebamed has started testing advertising on ChatGPT in India, in partnership with WPP Media CE DESK September 8, 2026 0 3 minutes read Advertising Foxtale has released a new advertisement featuring Shah Rukh Khan CE DESK September 7, 2026 0 3 minutes read People Movement Tracker Saatchi & Saatchi India appoints Mayuresh Dubhashi as Chief Creative Officer CE DESK September 7, 2026 0 3 minutes read Advertising Duolingo has launched its ‘Learn English from Punjabi’ course with the ‘Ullu Da Pattha’ campaign CE DESK September 7, 2026 0 2 minutes read People Movement Tracker Nikita Sarwara steps into new role as Senior Vice President at Adfactors PR CE DESK September 5, 2026 0 Campaigns