Shruti Tyagi Joins Affinity Global as Director – Marketing to Fuel AdTech Expansion
CE DESK 
Shruti Tyagi has taken up the role of Director – Marketing at Affinity Global, the global AdTech innovator known for its privacy-first solutions across mobile, web and emerging formats. In her new position, Tyagi will spearhead all marketing initiatives, focusing on amplifying Affinity’s portfolio—including mCanvas, VEVE and SitePlug—to attract publishers and advertisers navigating a cookieless future.
Tyagi brings a wealth of expertise from high-profile stints at leading media houses, where she honed skills in brand building, digital strategy and multi-channel campaigns. Her career trajectory includes pivotal roles such as Senior Director at JioCinema and Voot, Brand & Marketing Lead at Discovery Communications India, Senior Marketing Manager at Times Television Network, and Brand Manager for Zee Entertainment’s Hindi Movie Cluster. Recognised as a Young Achiever in Marketing at the 2023 World Marketing Congress and among Indian Television’s Top 100 Wonder Women in 2022, Tyagi has consistently delivered award-winning initiatives blending ATL, BTL, digital and partnerships.
Affinity Global, founded in 2006 and headquartered in Chicago with offices in Mumbai, Delhi, Berlin and beyond, is positioning itself aggressively in the AdTech space amid shifting privacy regulations and AI-driven innovations. The company’s solutions help publishers monetise untapped inventory and enable advertisers to achieve precise targeting beyond walled gardens, reporting strong growth across India, the US, EU and Asia. Tyagi’s appointment comes at a critical juncture as Affinity scales its AI-powered products like NucleusLinks and Yield Solutions to capitalise on new digital frontiers.
Industry observers see Tyagi’s data-driven, creative approach as a perfect match for Affinity’s mission to restore trust in digital advertising while driving measurable outcomes for clients. Her leadership is expected to elevate Affinity’s brand visibility, forge strategic partnerships and accelerate market penetration in competitive regions like India, where AdTech demand is surging.
