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News
Coca-Cola names Omnicom media partner in North America Coca-Cola Names Omnicom North America Media Partner, Retains WPP Open X andeep Samatam promoted to Associate Vice President at Performics India Performics India Elevates Sandeep Samatam to Associate Vice President Supertails puts pets at the centre of its Diwali campaign Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities Black Dog partners with Manish Malhotra for festive whisky pack Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack Chief Manager – Marketing, PR & Brand Communication Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication Lulu Daily JP Nagar Bengaluru store opening JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect utella celebrates Diwali with Ranveer Singh Nutella Celebrates Diwali With Ranveer Singh in New Festive Film Sarita Crasto appointed Lead Brand Marketing at Raymond Lifestyle Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing (ColourPlus and Park Avenue) Dabur launches AI-enabled ‘The Dialogue Hub’ with WPP Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP Hathi-Edible-Oil-appoints-Anupam-Kher-as-brand-ambassador Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador

WHATS BUZZING

Coca-Cola names Omnicom media partner in North America
2 minutes read
  • Media

Coca-Cola Names Omnicom North America Media Partner, Retains WPP Open X

CE DESK October 23, 2026 0
andeep Samatam promoted to Associate Vice President at Performics India
2 minutes read
  • People Movement

Performics India Elevates Sandeep Samatam to Associate Vice President

CE DESK October 23, 2026 0
Supertails puts pets at the centre of its Diwali campaign
2 minutes read
  • Advertising

Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities

CE DESK October 23, 2026 0
Black Dog partners with Manish Malhotra for festive whisky pack
3 minutes read
  • Marketing

Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack

CE DESK October 23, 2026 0
Chief Manager – Marketing, PR & Brand Communication
2 minutes read
  • People Movement

Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication

CE DESK October 23, 2026 0
Lulu Daily JP Nagar Bengaluru store opening
4 minutes read
  • Marketing

JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect

CE DESK October 22, 2026 0
utella celebrates Diwali with Ranveer Singh
2 minutes read
  • Advertising

Nutella Celebrates Diwali With Ranveer Singh in New Festive Film

CE DESK October 22, 2026 0
Sarita Crasto appointed Lead Brand Marketing at Raymond Lifestyle
2 minutes read
  • People Movement

Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing (ColourPlus and Park Avenue)

CE DESK October 22, 2026 0
Dabur launches AI-enabled ‘The Dialogue Hub’ with WPP
2 minutes read
  • Marketing

Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP

CE DESK October 22, 2026 0
Hathi-Edible-Oil-appoints-Anupam-Kher-as-brand-ambassador
2 minutes read
  • Marketing

Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador

CE DESK October 22, 2026 0
Vipul Bandekar appointed Director Marketing Z Sports
2 minutes read
  • People Movement

Zee Entertainment Enterprises Limited Appoints Vipul Bandekar as Z Sports, Marketing – Director

CE DESK October 21, 2026 0
IGP Twirl That Feeling Ahmedabad Navratri campaign
2 minutes read
  • Advertising

IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations

CE DESK October 21, 2026 0
Malabar Gold & Diamonds launches ‘SWAYE’ with Alia Bhatt
2 minutes read
  • Advertising

Malabar Gold & Diamonds Launches ‘SWAYE’ with Alia Bhatt

CE DESK October 21, 2026 0
NICMAR renews Tonic Worldwide digital marketing mandate
2 minutes read
  • Digital

NICMAR retains Tonic Worldwide as its digital media partner, renews integrated mandate

CE DESK October 21, 2026 0
Vodafone Idea appoints Manoj Murali as COO
1 minute read
  • People Movement

Vodafone Idea Appoints Manoj Murali as Chief Operating Officer

CE DESK October 20, 2026 0
  • Marketing
  • Martech
  • REPORTS
  • Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack Black Dog partners with Manish Malhotra for festive whisky pack
    • Marketing

    Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack

    October 23, 2026 0
  • JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect Lulu Daily JP Nagar Bengaluru store opening
    • Marketing

    JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect

    October 22, 2026 0
  • Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP Dabur launches AI-enabled ‘The Dialogue Hub’ with WPP
    • Marketing

    Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP

    October 22, 2026 0
  • Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador Hathi-Edible-Oil-appoints-Anupam-Kher-as-brand-ambassador
    • Marketing

    Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador

    October 22, 2026 0
  • India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025
    • MarTech

    India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

    September 15, 2025 0
  • AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing
    • MarTech

    AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

    August 20, 2025 0
  • Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025 latest privacy laws affecting marketing
    • MarTech

    Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025

    August 19, 2025 0
  • How Content AI is Transforming Content Marketing Workflows in 2025 Content AI tool for content marketing workflows
    • MarTech

    How Content AI is Transforming Content Marketing Workflows in 2025

    August 4, 2025 0
  • Liqvd Digital IPO Subscribed 5.08x on Final Day Liqvd Digital India IPO
    • Reports

    Liqvd Digital IPO Subscribed 5.08x on Final Day

    September 26, 2026 0
  • FTA Global Releases “The Context Report,” Showing AI Chatbots Recommend Different Brands Depending on the Buyer’s City and Language FTA Global The Context Report
    • Reports

    FTA Global Releases “The Context Report,” Showing AI Chatbots Recommend Different Brands Depending on the Buyer’s City and Language

    September 17, 2026 0
  • Sneaker brand Comet raises ₹100 crore in Series B led by Verlinvest Comet raises 100 crore Series B Verlinvest customer engagement network
    • Reports

    Sneaker brand Comet raises ₹100 crore in Series B led by Verlinvest

    September 5, 2026 0
  • Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing customer engagement network Jio Platforms SEBI IPO $3.8 billion
    • Reports

    Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing

    August 29, 2026 0

Events

ACEF Asian Leaders Conference & Awards 2026
Celebrating visionary leadership, inspiring innovation and recognising excellence across Asia.
BWS
Digital Marketing & Social Media Leadership Summit & Awards 2027
Celebrating innovation, creativity and leadership in digital marketing and social media.
Shark Awards
Global Customer Engagement Summit & Awards 2027
Celebrating excellence, innovation and meaningful connections in customer engagement worldwide.
CX+ Awards
BFSI Future Lab Awards & Summit 2027
Celebrating excellence, innovation and meaningful connections in customer engagement worldwide.
CX Symposium
Coca-Cola names Omnicom media partner in North America
2 minutes read
  • Media

Coca-Cola Names Omnicom North America Media Partner, Retains WPP Open X

CE DESK October 23, 2026 0
NICMAR renews Tonic Worldwide digital marketing mandate
2 minutes read
  • Digital

NICMAR retains Tonic Worldwide as its digital media partner, renews integrated mandate

CE DESK October 21, 2026 0
Cornitos agency pitch
2 minutes read
  • Media

Cornitos Calls Agency Pitch for Digital, Social & PR Mandate

CE DESK October 19, 2026 0
TVS Motor media mandate India
2 minutes read
  • Digital

Dentsu and Omnicom Win TVS Motor Media Mandate

CE DESK October 19, 2026 0

ACEF STORIES

ADVERTISING

Supertails puts pets at the centre of its Diwali campaign
2 minutes read
  • Advertising

Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities

CE DESK October 23, 2026 0
Supertails’ ‘No Bang Diwali’ film uses humour to show how firecracker noise affects pets and encourages calmer...
Read More Read more about Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities
Nutella Celebrates Diwali With Ranveer Singh in New Festive Film utella celebrates Diwali with Ranveer Singh
  • Advertising

Nutella Celebrates Diwali With Ranveer Singh in New Festive Film

October 22, 2026 0
IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations IGP Twirl That Feeling Ahmedabad Navratri campaign
  • Advertising

IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations

October 21, 2026 0
ICICI Life and Ogilvy Launch ‘Har Kal Aasaan’ Campaign Film ICICI Life Insurance ‘Har Kal Aasaan’ campaign by Ogilvy
  • Advertising

ICICI Life and Ogilvy Launch ‘Har Kal Aasaan’ Campaign Film

October 21, 2026 0
AAAI Launches Regional Chapters in North, South and East India AAAI launches regional chapters in North South and East India
  • Advertising

AAAI Launches Regional Chapters in North, South and East India

October 21, 2026 0

KNOWLEDGE SHARING

Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance customer-engagement-network-future-ready-marketing-organisation
  • Knowledge Sharing

Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani – Royal Sundaram Insurance

August 20, 2026 0
How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global customer engagement network Sonali Wijayawardena Head of Digital Strategy – Meta @ Roar Global
  • Knowledge Sharing

How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy – Meta @ Roar Global

August 18, 2026 0
AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar Sahil Shah Dentsu Creative Isobar
  • Knowledge Sharing

AI Will Democratize Capability. It Won’t Democratize Distinction. By Sahil Shah, CEO – Dentsu Creative Isobar

August 15, 2026 0
Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC
  • Knowledge Sharing

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC

August 11, 2026 0

Spotlight

ZtoA Marketing Solutions ZtoA Marketing Solutions brand building experiential rural retail customer engagement network
  • Agency Profile

ZtoA Marketing Solutions

September 7, 2026 0

Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’ NDTV new brand identity
  • Television

NDTV 24×7 Becomes NDTV, Unveils New Identity Anchored In ‘When It Really Matters’

August 15, 2026 0
Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch Sony VIZHA Tamil GEC
  • Television

Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch

August 15, 2026 0
Kerala HC Defers TV Ratings Policy Dispute to July 21 Kerala HC TV ratings policy landing page dispute July 21
  • Television

Kerala HC Defers TV Ratings Policy Dispute to July 21

July 13, 2026 0
ET NOW Gears Up for Epic Budget 2026 Broadcast ET NOW Gears Up for Epic Budget 2026 Broadcast
  • Media

ET NOW Gears Up for Epic Budget 2026 Broadcast

January 31, 2026 0

People Movement

Performics India Elevates Sandeep Samatam to Associate Vice President andeep Samatam promoted to Associate Vice President at Performics India
  • People Movement

Performics India Elevates Sandeep Samatam to Associate Vice President

October 23, 2026 0
Prachi Narayan Joins WPP Media as Head of Partnerships, Media Futures Group Prachi Narayan joins WPP Media as Head of Partnerships
  • People Movement

Prachi Narayan Joins WPP Media as Head of Partnerships, Media Futures Group

October 23, 2026 0
Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication Chief Manager – Marketing, PR & Brand Communication
  • People Movement

Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication

October 23, 2026 0
Jagjot Sodhi Appointed Group Head at Omnicom Media Jagjot Sodhi appointed Group Head at Omnicom Media
  • People Movement

Jagjot Sodhi Appointed Group Head at Omnicom Media

October 23, 2026 0

PRESS RELEASE

ACEF Asian Leaders Conference and Awards 2026
2 minutes read
  • Marketing

15th ACEF Asian Leaders 2026 To Bring Marketing Leaders Together To Explore Marketing As A Growth Engine

CE DESK October 13, 2026 0
ACEF Asian Leaders Conference Awards 2026
2 minutes read
  • Marketing

ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027

CE DESK July 14, 2026 0
ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read
  • ACEF Events

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026 0
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read
  • ACEF Events

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026 0
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read
  • ACEF Events

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026 0
Engaging with the Next
2 minutes read
  • Press Release

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026 0
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read
  • ACEF Events

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read
  • ACEF Events

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read
  • Press Release

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read
  • Press Release

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read
  • Press Release

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read
  • Press Release

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read
  • Press Release

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read
  • Press Release

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read
  • Press Release

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read
  • Press Release

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read
  • Press Release

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read
  • Press Release

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read
  • ACEF Events

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read
  • ACEF Events

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
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Coca-Cola names Omnicom media partner in North America
2 minutes read
  • Media

Coca-Cola Names Omnicom North America Media Partner, Retains WPP Open X

CE DESK October 23, 2026 0
Coca-Cola names Omnicom as North America media partner and retains WPP Open X globally, reshaping its data,...
Read More Read more about Coca-Cola Names Omnicom North America Media Partner, Retains WPP Open X
andeep Samatam promoted to Associate Vice President at Performics India
2 minutes read
  • People Movement

Performics India Elevates Sandeep Samatam to Associate Vice President

CE DESK October 23, 2026 0
Performics India promotes Sandeep Samatam to Associate Vice President, recognising his leadership in performance marketing, client growth...
Read More Read more about Performics India Elevates Sandeep Samatam to Associate Vice President
Supertails puts pets at the centre of its Diwali campaign
2 minutes read
  • Advertising

Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities

CE DESK October 23, 2026 0
Supertails’ ‘No Bang Diwali’ film uses humour to show how firecracker noise affects pets and encourages calmer...
Read More Read more about Supertails’ ‘No Bang Diwali’ Film Puts Pets at the Centre of Festivities
Prachi Narayan joins WPP Media as Head of Partnerships
2 minutes read
  • People Movement

Prachi Narayan Joins WPP Media as Head of Partnerships, Media Futures Group

CE DESK October 23, 2026 0
Prachi Narayan joins WPP Media as Head of Partnerships at Media Futures Group, bringing 20+ years of...
Read More Read more about Prachi Narayan Joins WPP Media as Head of Partnerships, Media Futures Group
Black Dog partners with Manish Malhotra for festive whisky pack
3 minutes read
  • Marketing

Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack

CE DESK October 23, 2026 0
Black Dog Triple Gold Reserve partners with Manish Malhotra for a limited-edition festive whisky pack, blending Scotch...
Read More Read more about Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack
Chief Manager – Marketing, PR & Brand Communication
2 minutes read
  • People Movement

Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication

CE DESK October 23, 2026 0
Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication, strengthening its...
Read More Read more about Marks and Spencer appoints Gayatri Solanki as Chief Manager – Marketing, PR & Brand Communication
Jagjot Sodhi appointed Group Head at Omnicom Media
2 minutes read
  • People Movement

Jagjot Sodhi Appointed Group Head at Omnicom Media

CE DESK October 23, 2026 0
Jagjot Sodhi appointed Group Head at Omnicom Media, bringing expertise in OOH, DOOH, client servicing and activation-led...
Read More Read more about Jagjot Sodhi Appointed Group Head at Omnicom Media
Lulu Daily JP Nagar Bengaluru store opening
4 minutes read
  • Marketing

JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect

CE DESK October 22, 2026 0
Lulu Daily opens its 40,000 sq ft JP Nagar store in Bengaluru, creating 1,000+ jobs and...
Read More Read more about JP Nagar’s Wait Is Over – Lulu Daily Opens at 3rd Phase with Fresh Produce, Festive Treats and Lulu Connect
utella celebrates Diwali with Ranveer Singh
2 minutes read
  • Advertising

Nutella Celebrates Diwali With Ranveer Singh in New Festive Film

CE DESK October 22, 2026 0
Nutella celebrates Diwali with Ranveer Singh in a new film about festive food, family memories and adding...
Read More Read more about Nutella Celebrates Diwali With Ranveer Singh in New Festive Film
Sarita Crasto appointed Lead Brand Marketing at Raymond Lifestyle
2 minutes read
  • People Movement

Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing (ColourPlus and Park Avenue)

CE DESK October 22, 2026 0
Raymond Lifestyle appoints Sarita Crasto as Lead Brand Marketing for ColourPlus and Park Avenue, bringing Unilever and...
Read More Read more about Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing (ColourPlus and Park Avenue)
Dabur launches AI-enabled ‘The Dialogue Hub’ with WPP
2 minutes read
  • Marketing

Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP

CE DESK October 22, 2026 0
Dabur launches AI-enabled ‘The Dialogue Hub’ with WPP to track consumer conversations, predict trends and speed up...
Read More Read more about Dabur Launches AI-Powered ‘The Dialogue Hub’ With WPP
Hathi-Edible-Oil-appoints-Anupam-Kher-as-brand-ambassador
2 minutes read
  • Marketing

Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador

CE DESK October 22, 2026 0
Hathi Edible Oil appoints Anupam Kher as brand ambassador and unveils new packaging across mustard, groundnut and...
Read More Read more about Hathi Edible Oil Onboards Anupam Kher as Brand Ambassador
Vipul Bandekar appointed Director Marketing Z Sports
2 minutes read
  • People Movement

Zee Entertainment Enterprises Limited Appoints Vipul Bandekar as Z Sports, Marketing – Director

CE DESK October 21, 2026 0
Zee Entertainment appoints Vipul Bandekar as Director – Marketing, Z Sports, bringing 10+ years of IPL, ICC...
Read More Read more about Zee Entertainment Enterprises Limited Appoints Vipul Bandekar as Z Sports, Marketing – Director
IGP Twirl That Feeling Ahmedabad Navratri campaign
2 minutes read
  • Advertising

IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations

CE DESK October 21, 2026 0
IGP brings ‘Twirl That Feeling’ to Ahmedabad, turning Garba twirls into shareable Navratri memories with slow-motion videos...
Read More Read more about IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations
Ishmit Mokha joins dentsu as Branded Content Lead
2 minutes read
  • People Movement

Ishmit Mokha joins dentsu as West & South Lead – Branded Content (Entertainment)

CE DESK October 21, 2026 0
Ishmit Mokha joins dentsu as West & South Lead – Branded Content (Entertainment), bringing expertise in content,...
Read More Read more about Ishmit Mokha joins dentsu as West & South Lead – Branded Content (Entertainment)
ICICI Life Insurance ‘Har Kal Aasaan’ campaign by Ogilvy
2 minutes read
  • Advertising

ICICI Life and Ogilvy Launch ‘Har Kal Aasaan’ Campaign Film

CE DESK October 21, 2026 0
ICICI Life Insurance and Ogilvy launch ‘Har Kal Aasaan’, a new campaign film that turns future planning...
Read More Read more about ICICI Life and Ogilvy Launch ‘Har Kal Aasaan’ Campaign Film
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DMSM Awards 2027
Advertisement
Miles Ahead – The Quiz Challenge
Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Jiostar absorbs Star Television Productions, fully integrating 'Star' brand post-merger

Jiostar Takes Full Control of ‘Star’ Brand After STPL Merger Completion

EaseMyTrip travel platform facilitating pilgrimage tours to Golden Temple in Punjab

EaseMyTrip Wins Punjab Mandate to Manage Pilgrimage Travel 

FTA Global Bags Digital Marketing Mandate for Apex Group

FTA Global Bags Digital Marketing Mandate for Apex Group

customer engagement network Edits Film Festival India

Meta launches 45-day Edits Film Festival in India

WeWork India Member Services platform

WeWork India launches Member Services, a first-of-its-kind business services platform for members

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