Ishmit Mokha joins dentsu as West & South Lead – Branded Content (Entertainment)
CE DESK 
Ishmit Mokha has joined dentsu as West & South Lead – Branded Content (Entertainment). She will lead branded content and entertainment-led marketing solutions for the agency across its West and South India markets.
Mokha brings experience in branded content, advocacy, media partnerships and creator-led marketing. Before joining dentsu, she was Director – Content & Influence at Publicis Groupe, a role she held from March 2026.
Earlier, she served as Director – Content & Partnerships at WPP Media from December 2023 to February 2026. There, she led branded content and partnerships for brands including Aditya Birla Group, UltraTech Cement, L’Oréal Paris, Birla Cosmetics, Myntra, Tasva and Indriya.
Her work has covered digital, television, print, radio and OTT platforms. She has also helped brands build partnerships across entertainment, sports, technology platforms, publishers and creator ecosystems.
At WPP Media, Mokha drove a shift towards creator and influencer-led thinking. She integrated creators into core brand campaigns and larger content properties, moving beyond one-off campaign execution towards long-term brand building.
She also led the end-to-end ‘Force For Good’ repositioning for Aditya Birla Group, covering strategy, platform thinking and execution at scale. The work received recognition across local and global awards.
Mokha has been recognised in IMPACT’s Top 30 Under 30 list. Her earlier experience includes a role as Manager – Influencer Outreach. Her appointment strengthens dentsu’s branded content and entertainment capabilities in West and South India. It also reflects the growing demand for creator-led storytelling, entertainment partnerships and integrated content solutions as brands seek deeper audience engagement.
