IGP Brought “Twirl That Feeling” to Ahmedabad, Adding a Festive Twist to Garba Celebrations
CE DESK 
This Navratri, IGP, an international gifting platform, brought its campaign, “Twirl That Feeling”, to Ahmedabad, celebrating the joy of Garba by turning people’s signature twirls into memorable, shareable experiences. Inspired by its brand philosophy, “Gift That Feeling”, the five-day activation brought together the festive spirit of Navratri, self-expression and the joy of gifting.
Designed as a dedicated space for Garba enthusiasts, the IGP Twirl Zone featured a specially designed circular stage with a branded arch, where attendees captured their signature Garba twirls with friends, partners and loved ones in slow-motion videos. The activation ran for five days at one of Ahmedabad’s popular Garba venues.
Participants received their videos instantly on WhatsApp, enabling them to share their festive moments on social media by tagging IGP and using #TwirlThatFeeling. To encourage participation and social engagement, those who shared their videos received an IGP voucher, while the best performance each night was recognised as the “Twirl of the Night” and featured on IGP’s Instagram Stories the following morning. Winners also received a personalised IGP gift featuring a still from their twirl video, transforming a memorable festive moment into a keepsake they could cherish beyond the celebrations.
Through this activation, IGP created an interactive and shareable experience that encouraged people to capture the spirit of Navratri and share their celebrations with friends, family and their wider social media community. The initiative also brought IGP’s “Gift That Feeling” philosophy to life, extending gifting beyond products to celebrate the moments, memories and emotions that make festivals special.
