Digital Circle India Brings Media, Content and Digital PR Together
CE DESK 
Digital Circle India has launched as a new media-led content consulting firm in the country. It brings together media, content and digital PR under one roof. The goal is to help brands build stronger narratives and long-term digital authority. The firm says many brands do not need more content. They need the right content, the right story and the right distribution.
The founding team includes Sandeep Yadav, Mohit Chhabra and Ritika Berry. All three have worked with major media houses like Times of India, Hindustan Times and Network18. Together, they bring more than 35 years of combined experience. Yadav will lead the firm as founder. He has worked in digital media, content partnerships and digital PR. Chhabra will head strategic media buying. Berry will lead the content practice. Their mix of skills covers editorial thinking, media business and digital execution.
Digital Circle India offers a wide range of services. These include SEO content writing, blogs, website copy and thought leadership pieces. It also covers digital PR, press release distribution and media outreach. The firm works on guest posts, PR articles and editorial backlinks. It helps with founder positioning and digital reputation management. The idea is to move brands from one-off publicity to a structured, long-term narrative.
One of the firm’s key strengths is its media network. It says it has partnerships with more than 250 mainline and established publications in India. It also has access to over 6,000 domains globally for guest posts and backlink opportunities. This helps clients get coverage across national, business and regional outlets. The firm is also building a global distribution network. This will support Indian startups and businesses that want visibility in overseas markets.
The content practice, led by Berry, focuses on human-written and research-led work. The team creates content around search intent and audience relevance. It also works on brand narratives for LinkedIn, Instagram and niche social communities. The firm plans to collaborate with meme pages, marketing communities and industry voices. This helps brands take part in conversations beyond traditional media.
Chhabra will lead the media buying practice. This covers television, radio and outdoor media. The firm says media buying is not just about purchasing inventory. It is about understanding the audience, market and brand objective. Then media is allocated based on these factors. This approach is aimed at startups, founders, educational institutions, consumer brands and established businesses.
The launch comes at a time when brand discovery is highly fragmented. Audiences find brands through search, social media, digital publications and expert content. A single press release is often not enough. Digital Circle India wants to help brands build a consistent presence across these touchpoints. The leadership team says a brand’s reputation is shaped by everything a customer, investor or partner sees online. By bringing media-house thinking into digital marketing, the firm aims to build narratives that travel across publications, social platforms and search.
