Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing (ColourPlus and Park Avenue)
CE DESK 
Raymond Lifestyle Limited has appointed Sarita Crasto as Lead – Brand Marketing for its menswear brands, ColourPlus and Park Avenue. She joined the company in October 2026 and will be based in Mumbai.
Crasto will lead brand marketing for two of India’s most recognised menswear labels. Her role will focus on strengthening brand relevance, consumer engagement and growth across premium formal and smart-casual wear.
She joins Raymond Lifestyle from Unilever, where she worked for more than four years. She served as Assistant Global Brand Manager – Marketing from July 2022 to October 2026.
At Unilever, Crasto worked across brand management, integrated marketing communications, account management and agency leadership. Her experience includes brand strategy, client management and communications.
Before Unilever, Crasto was Business Lead at The Womb Communications from August 2021 to July 2022. She also worked at Madison Media Group, MullenLowe Lintas, Leo Burnett and DDB Mudra Group.
Crasto began her career at Eggfirst Advertising and Design in 2010 as an Assistant Account Manager. Her career spans advertising agencies, media organisations and global consumer goods companies.
Her appointment comes at an important time for Raymond Lifestyle. ColourPlus is focusing on building contemporary relevance among younger consumers, while Park Avenue continues to strengthen its position in formal and smart-casual menswear.
With experience across FMCG, advertising and brand management, Crasto is expected to bring a consumer-first approach to Raymond Lifestyle’s menswear portfolio. Her role will be key to shaping the next phase of growth for ColourPlus and Park Avenue.
