Prachi Narayan Joins WPP Media as Head of Partnerships, Media Futures Group
CE DESK 
Prachi Narayan has joined WPP Media as Head of Partnerships at Media Futures Group. The group is WPP Media’s dedicated global media and advertising agency solution created exclusively for Google.
Narayan will lead partnerships for Media Futures Group. Her role will focus on building collaborations that help brands connect with audiences across search, AI, entertainment, sport and emerging digital platforms.
She moves from Havas Media Network India, where she was Managing Partner at Havas Play. In that role, she owned the profit and loss for the agency’s content, entertainment and sports mandate.
Narayan joined Havas Media Network India in April 2022 as Vice President – Content Lead. She later became Senior Vice President and Head of Content at Havas Play, before taking on managing partner responsibilities in 2025.
She brings more than 20 years of experience across newsrooms, broadcasting, branded content and entertainment. She began her career as an anchor and journalist at NDTV.
Her appointment strengthens WPP Media’s focus on partnerships at a time when AI, search and digital platforms are reshaping media consumption.
Media Futures Group operates within WPP Media’s wider media ecosystem. It helps clients assess how new platforms, partnerships and technologies fit into their broader marketing strategies.
With her background in content, culture and partnerships, Narayan is expected to help brands build more relevant and engaging media collaborations through Google’s ecosystem.
