JioStar Elevates Swapnil Palekar To West Head – Revenue For Jio Creative Works
CE DESK 
Swapnil J Palekar has been promoted to West Head – Revenue, JioStar Creative Works. He will lead revenue growth for branded content across JioStar’s broadcast and OTT ecosystem in the West region.
Palekar has been part of JioStar since November 2024 as Director, JioStar Branded Content. His role has focused on generating revenue through branded-content solutions for the JioStar Network across television and digital platforms.
Before JioStar, he served as Director, Network Branded Content at Viacom18 from April 2024 to November 2024. In this role, he drove branded-content revenue across the broadcast network and JioCinema.
Palekar previously worked at Viacom18 as Senior Manager, Network Branded Content, from August 2021 to April 2024. He was responsible for revenue generation across the broadcast network, JioCinema and social-media assets in the West region.
His earlier career includes ad sales and branded-content roles at Zee Entertainment Enterprises, The Viral Fever and Viacom18. At Zee, he generated revenue for Zee TV, Zee Marathi and the English cluster through traditional and contemporary business solutions.
Palekar also worked in ad sales at Star TV Network, where he handled revenue for Star Gold and Movies OK. He began his media career in distribution sales at Star TV and later worked with The Times Group’s retail vertical, covering Bombay Times and Mumbai Mirror
