Media What's Buzzing Unilever says it won’t miss India’s premium boom as it did in China Unilever is doubling down on India’s premiumisation wave, saying it will launch prestige home and personal care brands earlier and avoid the timing mistake it made in China. CE DESK June 3, 2026 2 minutes readSubscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Media What's Buzzing Tags: Fernando FernandezUnileverPost navigationPrevious: GoKwik launches first brand campaign with Aman Gupta around the idea that “speed wins”Next: Visa revives ‘Paisa Hai Paisa’ with Shah Rukh Khan in a new India campaignAuthor's Other PostsBhuvan Bam has launched Sarkar, a premium Indian fragrance brand Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand August 3, 2026 0 Madison World has appointed Abhishek B. as Vice President Madison World has appointed Abhishek B. as Vice President August 3, 2026 0 WPP Media has won SharkNinja APAC’s integrated media mandate in India WPP Media has won SharkNinja APAC’s integrated media mandate in India August 3, 2026 0 BigTrunk Elevates Shardul Pawar to Associate Director for Paid Media BigTrunk Elevates Shardul Pawar to Associate Director for Paid Media August 3, 2026 0 Related News2 minutes read Marketing Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand CE DESK August 3, 2026 0 1 minute read People Movement Tracker Madison World has appointed Abhishek B. as Vice President CE DESK August 3, 2026 0 2 minutes read Media WPP Media has won SharkNinja APAC’s integrated media mandate in India CE DESK August 3, 2026 0 1 minute read People Movement Tracker BigTrunk Elevates Shardul Pawar to Associate Director for Paid Media CE DESK August 3, 2026 0 2 minutes read Advertising Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor CE DESK August 3, 2026 0 2 minutes read People Movement Tracker WPP Media Elevates Punit Kulkarni to Vice President, Client Services CE DESK August 3, 2026 0 CampaignsKapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff 1Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff August 3, 2026 0 Blissclub’s latest campaign with Abhay Deol marks its entry into menswear 2Blissclub’s latest campaign with Abhay Deol marks its entry into menswear July 31, 2026 0 Noice has turned its biggest naming quirk into the centre of its latest campaign 3Noice has turned its biggest naming quirk into the centre of its latest campaign July 31, 2026 0 LG India Makes Laundry Simpler with Its New “Now Anyone Can Wash” Campaign 4LG India Makes Laundry Simpler with Its New “Now Anyone Can Wash” Campaign July 30, 2026 0