Arathi Pradeep has been promoted to Associate Director – Sports Partnerships & Revenue at ZEE5 and Unite8 Sports
CE DESK 
Arathi Pradeep has been promoted to Associate Director – Sports Partnerships & Revenue at ZEE5 and Unite8 Sports. The elevation recognises her experience in media sales, branded content, revenue growth and strategic partnerships across television, OTT and connected TV.
Pradeep has been part of ZEE5 since June 2023, serving as South Lead – Enterprise Accounts. She became South Regional Lead – All Accounts in June 2024, managing enterprise relationships and revenue opportunities across the region.
Her experience spans more than 14 years in media sales, including branded-content solutions, yield maximisation, pricing strategy, new business development, key account management and team leadership. She has worked across linear channels, digital platforms, OTT and connected TV.
Before ZEE5, Pradeep was Group Head at Warner Bros. Discovery from March 2022 to February 2023. She managed revenue for Discovery, TLC, Animal Planet, Science, Turbo, ID, Discovery Kids and Eurosport in South India, along with Discovery+.
Earlier, she was Senior Manager – Brand Solutions at 9X Media for more than four years. She also worked at Star TV Network and Star India, where she developed brand integrations, 360-degree marketing solutions and revenue strategies for channels including Star Plus, Life OK, Star Utsav, Star Gold Select HD and Star Movies Select HD.
Pradeep began her career at Bennett Coleman and Co. Ltd. (Times Group) as Senior Officer, Response. She worked on events, activations, consumer services, FMCG and education, creating co-branded campaigns across Radio Mirchi, Times Internet and outdoor media.
