CE DESK 
Vinita Shrivastav joins PHD Media as Vice President – Business Planning, leading the Marico mandate with 17+ years in strategy and media innovation.
PHD Media, part of Omnicom Media Group India, has appointed Vinita Shrivastav as Vice President – Business Planning, tasking her with leading the strategic direction for the Marico business. This high-profile addition strengthens PHD’s leadership in delivering future-forward solutions for one of India’s premier FMCG giants, known for brands like Parachute, Saffola, and Livon.
With over 17 years of experience, Shrivastav excels in brand strategy, integrated marketing communications, media planning, research, and business leadership. Her analytical prowess and strategic innovation will drive Marico’s media mandate, focusing on data-driven growth, consumer insights, and omnichannel execution in a dynamic FMCG landscape.
Shrivastav’s career trajectory includes key roles at Mindshare (GroupM), where she honed expertise in client leadership and performance optimization for major brands. Her tenure featured pioneering full-funnel strategies, blending traditional and digital media for measurable ROI. Prior experiences at top agencies equipped her with deep FMCG knowledge, emphasizing agile planning and creative-media synergies.
Ankita Sepolia, CEO of PHD Media India, praised Shrivastav’s blend of strategic depth and execution excellence, positioning PHD to elevate Marico’s market leadership. Shrivastav expressed enthusiasm for innovating in India’s competitive beauty and wellness segments.
PHD Media’s client roster—Unilever, P&G, Nestlé, Tata, and now fortified Marico—benefits from this move amid rising CTV, retail media, and AI trends. Shrivastav joins a robust team including Christina Dsouza Lasrado (Group Head), enhancing PHD’s commitment to “future-facing” media solutions.
