Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt
CE DESK 
Sunfeast Dark Fantasy has taken a fresh route in experiential marketing by turning a standard billboard into a live activation linked to its Shah Rukh Khan-led “Party with SRK” campaign. Instead of using outdoor media only as a visual reminder, the brand transformed the space into a physical event that surprised onlookers and created an immediate social-media-ready moment.
At the centre of the stunt was a giant Dark Fantasy hoarding that suddenly came alive with a video appearance by Shah Rukh Khan. Once the reveal played out, the installation shifted into a live celebration complete with music, confetti and crowd participation, effectively turning a passive advertising format into an immersive party zone. The idea worked as both spectacle and teaser, giving people a taste of the larger consumer engagement that the campaign is built around.
The activation ties into Sunfeast Dark Fantasy’s wider “1 Million Fantasies” campaign, which continues to use SRK as the face of indulgence, aspiration and playful escapism. As part of the current promotion, the brand has said 40 consumers will be selected for a “Party with SRK” experience, making the hoarding stunt a live preview of the reward itself. That structure helps the campaign move beyond celebrity endorsement into active participation, where consumers are not just watching the fantasy but entering it.
The stunt also reflects a broader trend in OOH, where brands increasingly want installations to generate content, conversation and digital amplification rather than simply deliver reach. By making a billboard feel like a live event, Sunfeast Dark Fantasy has shown how outdoor advertising can become entertainment in its own right. For a brand built around indulgence and fantasy, the format is a strong fit because it turns imagination into a real-world moment.
