Marketing What's Buzzing The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between founder Lalit Modi and current franchise owners. CE DESK March 27, 2026 3 minutes readStay connected via Google News.Follow us for the latest Advertising, Media, Marketing, Digital, PR News & Insights.Subscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Marketing What's Buzzing Tags: GoenkaIPLLalit ModiPost navigationPrevious: Foxtale brings cricket and skincare together with Tilak Varma led sun care pushNext: Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stuntAuthor's Other PostsVijay Chauhan Joins Havas India as AVP – Digital Media Vijay Chauhan Joins Havas India as AVP – Digital Media August 24, 2026 0 Urban Company Secures Court Victory as Kent Withdraws Disparaging Water Purifier Ads Urban Company Secures Court Victory as Kent Withdraws Disparaging Water Purifier Ads August 24, 2026 0 Aditya Singh Joins Carnelian Asset Management as Head of Marketing Aditya Singh Joins Carnelian Asset Management as Head of Marketing August 24, 2026 0 Aasif Malbari Takes Charge as GCPL MD & CEO After Sudhir Sitapati’s Surprise Exit Aasif Malbari Takes Charge as GCPL MD & CEO After Sudhir Sitapati’s Surprise Exit August 22, 2026 0 Related News3 minutes read People Movement Tracker Aasif Malbari Takes Charge as GCPL MD & CEO After Sudhir Sitapati’s Surprise Exit CE DESK August 22, 2026 0 2 minutes read Marketing Kia Sorento Enters India with ‘Global Icon, Reimagined’ Campaign CE DESK August 22, 2026 0 1 minute read People Movement Tracker Deepak Deshmukh Joins Polycab India as President – B2B Channel CE DESK August 22, 2026 0 2 minutes read People Movement Tracker HP Appoints Luca Barni as Marketplace Leader for Greater Asia and India CE DESK August 22, 2026 0 3 minutes read Advertising Sony Sports Network launches ‘Not a Gentleman’s Game’ campaign featuring Harmanpreet Kaur CE DESK August 22, 2026 0 2 minutes read Advertising Wippi Honors Sibling Bonds With #MyFirstFriend Rakhi Campaign CE DESK August 22, 2026 0 Campaigns