Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology
CE DESK 
Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI, analytics, and workflows.
Dentsu has unveiled dentsu.Connect in India, marking a major step in its global data and technology transformation. This unified operating system integrates data, creativity, media, technology, and teams into a connected delivery model for smarter decision-making and measurable business impact.
Aligned with Dentsu’s global framework, dentsu.Connect enables seamless operations using shared intelligence, platforms, and workflows at scale. Powered by dentsu India’s Data & Technology (D&T) team, it combines AI, analytics, and martech/adtech capabilities into an integrated ecosystem. Solutions like Dentsu.Audiences, Dentsu Spark, Mugen.ai, and Dentsu Marketing Cloud unify consumer insights, behavioral signals, and performance data for predictive outcomes.
For clients, dentsu.Connect offers a single entry point to integrated growth solutions. For teams, it reduces silos and boosts efficiency. Harsha Razdan, CEO South Asia, emphasized rethinking growth through connection. Shirli Zelcer, Chief Data & Technology Officer, highlighted uniting data and AI for smarter decisions.
This launch positions dentsu India as a leader in intelligence-led marketing, blending global platforms with local relevance for sustainable, profitable growth.o make a strong debut under their new banner.
