Zenith elevates Parag Bhatia to a bigger media buying leadership role
CE DESK 
Parag Bhatia has been promoted to Director – Media Buying at Zenith, marking the next step in his growth within the agency’s investment and buying function. The move follows his stint as Associate Director – Media Buying, where he worked on strengthening buying operations and strategic media delivery for key accounts.
The promotion reflects Zenith’s emphasis on experienced media specialists who can handle increasingly complex buying environments across digital, television and print. Bhatia’s profile shows that at Zenith he has been part of the media buying team for West clients and has worked across a roster that includes Kenvue, Diageo, Eureka Forbes, Singapore Tourism, Marriott, GSK Pharma, Disney Cruise Line, Blackberrys, GoKiwi, Torrent Pharma and Tata AIG. That mix of brands gives his role a wide operating range across sectors such as FMCG, travel, healthcare, lifestyle and financial services.
Before joining Zenith in 2025, Bhatia spent nearly three years at Mindshare India as Director – Trading and Investments. In that role, he handled trading strategy and investment functions, adding depth to his experience in negotiation, rate optimisation and media value creation. His earlier career also includes stints at Ventes Avenues, Greynium Information Technologies and Vertoz, helping him build a broader foundation in media, digital advertising and programmatic operations.
In his new role, Bhatia is expected to play a stronger part in enhancing Zenith’s media buying capabilities and delivering sharper strategic value to clients. As agencies face greater pressure to balance efficiency, innovation and accountability, leaders with deep buying knowledge are becoming central to client growth and agency competitiveness. Bhatia’s elevation fits that larger shift in the media business, where buying expertise is increasingly tied to broader leadership responsibility.
