Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra
CE DESK 
Zepto has rolled out a striking 3D out-of-home campaign for the Samsung Galaxy S26 Ultra, using visual drama to spotlight one of the phone’s most practical features: privacy. Instead of relying on a typical product-led billboard, the brand has transformed the display into a live-style demonstration that shows the feature in action.
The campaign is designed around the phone’s privacy display, a function that can often sound technical in regular advertising but becomes easier to understand when people see it for themselves. In the installation, a rotating Galaxy S26 Ultra appears on the screen with its full display visible when it faces the viewer directly. As the device turns sideways, the screen fades away, making the point instantly clear: side glances do not get access.
That simple visual transition is what gives the campaign its power. Rather than overcrowding the communication with too many claims, the execution focuses on one clear product benefit and dramatizes it in a way that is both memorable and easy to decode. It shows how 3D OOH can do more than create spectacle; it can also simplify product storytelling.
The campaign was executed by Coral Media and stands out for turning a hard-to-explain tech promise into a public visual proof point. For Zepto, the move also signals how brands are increasingly using high-impact outdoor formats to create quick attention and social buzz around premium consumer tech. For Samsung, it is a smart example of feature-led marketing, where innovation is not just described but demonstrated in a format built for instant recall.
