CE DESK 
FCB Interface appoints Swati Balani as Executive Creative Director to lead the agency’s creative transformation and drive bold brand storytelling.
FCB Interface has made a bold and strategic move by appointing Swati Balani as its new Executive Creative Director. This change in leadership enables the agency to enhance its creative capabilities and its storytelling prowess, showing the commitment and resolve that the agency possesses to lean further into creative excellence. Swati is vital to the agency’s evolution owing to her deep understanding of brand narratives and her innovative approach towards them.
Swati Balani has over 15 years of experience with global brands which makes her an esteemed figure in the advertising space, competing with well known agencies. She has consistently demonstrated her ability to design award winning campaigns that captivate audiences on an emotional level and impact the bottom line of the business. Her creative leadership stands out because it blends innovation with empathy while demonstrating genuine investment to foster greatness in others.
With this evolution, FCB Interface aims to have Her lead multi-faceted campaigns, and also to inculcate an impactful creative culture within the agency. In her role, she aims to focus on narratively modern brand stories that speak to the evolving landscape of consumers. Other than executing these goals, she plans on exercising her vision by nurturing young minds and integrating multi disciplinary collaboration across creative teams to create transformative campaigns.
FCB Interface perceives this appointment as a critical adding step to bolster its creative functions. The agency is in the process of transforming into a more agile and insight-driven organization; in this regard, Swati’s onboarding significantly accelerates that effort. Her appointment aligns with the emphasis given to strategic creativity and storytelling that has a powerful impact.
The change is blended with FCB Interface’s veritable desire to redefine the narrative as the agency enters a new, ambitious and focused period led by Swati Balani. Her leadership is expected to unlock fresh avenues of creativity and unprecedented experiences for brands.
