Sting Unveils High-Energy Campaign “Energy Ka Bas Ek King” Featuring Actor Lakshya
CE DESK 
Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in a thrilling table tennis battle to proclaim Sting as the ultimate energy king.
Sting, The Energy Drink Brand From PepsiCo India, Has Launched Its New Campaign “Energy Ka Bas Ek King, Sting” Featuring Lakshya. The Campaign Depicts Lakshya As He Dominates A Table Tennis Match Against Rivals Who Are Also Fuelled By Energy Drinks, Showcasing The Boost In Energy Sting Provides. Lakshya Takes On Multiple Opponents As The Sting Energy Drink Ad Says He Is The King Of Energy.
The Ad Displays Confidence And Energy Which Is The Spirit Of The Brand. The Brand Uses Sports As A Metaphor As The Energy Drink Is Used By Consumers Who Have Lively Activities In Their Day To Day Life. The Brand Positions The Campaign As The Company Is The Top Seller Of Energy Drinks And Connects To The Spirit Of The Young Audience.
Leo India Is The Ad Company Who Used The Core Message Of Sting To The Consumers In A Funny And Easy To Understand. The Story Telling Of The Ad Is Wonderful And The Audience And Consumers Are Driven To The Brand In Always Being Ready And Passionate. This Campaign Connects To The Audience As The Brand Values Energizing Activities And Keeps Their Spirit. The New Initiative Focuses On Lifting Their Brand To Their Clients And To Their Consumers Confidence. This Is Aimed To Be Launched Just Before The Peak The Brand Will Have Their Main Focus On Expansion.
Saarthak Dutt, Executive Creative Director, Leo India said, “We wanted to bottle the feeling you get when your energy hits turbo mode and then let it explode on screen. Our idea was simple: show that real energy lets you own the moment. No matter who the opponent is or how many there are. The table tennis match became the perfect metaphor for that unstoppable Sting energy – bold, witty, and always one step ahead. This campaign isn’t just about Sting®️ being the ‘Energy Ka King’ but it’s about turning every moment into a power play.”
Uday Singh Gauri, CEO, Dharma Cornerstone Agency said, “Sting and Lakshya are a natural fit—both embody the same bold, high-energy values. Lakshya’s momentum perfectly mirrors Sting’s high-voltage spirit, making this collaboration a powerful reflection of their shared core values.”
