CE DESK
Bisleri rolls out a fresh digital‑first campaign with Royal Challengers Bengaluru and actor Jaideep Ahlawat, highlighting hydration...
Celebrity Endorsements
Tanishq launches its new natural gemstones jewellery line through the ‘Hues’ collection and a campaign featuring Triptii...
Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning...
Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from...
Astral Bondtite unveils ‘Lakdi Ka Chumbak’ campaign featuring Ranbir Kapoor, positioning the wood adhesive as carpenter’s trusted...
Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending...
Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours,...
Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition,...
Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket...
Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence...
Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl...
Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and...