CE DESK 
Vedanta Group has appointed Sonal Choithani as its new Group Chief Brand & Communications Officer, bringing over 20 years of expertise to lead the company’s ESG storytelling and integrated corporate brand strategy, reinforcing Vedanta’s global presence and commitment to responsible growth.
Sonal Choithani has been named the new Group Chief Brand & Communications Officer for Vedanta Group. This is an important step in making the company’s brand and communication efforts stronger as it grows around the world.
Sonal has worked for top companies like Fidelity International, United Technologies, ICICI Bank, and Vedanta Aluminium for more than 20 years. She has a proven track record of increasing brand visibility and leading important sustainability stories. She helped Vedanta Aluminium get a strong position in global ESG rankings and increased the company’s brand presence by more than 350%.
Sonal takes a whole-person, purpose-driven approach to branding, focussing on combining corporate values, sustainability, and trust from stakeholders. She will lead omnichannel branding strategies and use digital innovation and data insights to tell ESG stories in a bigger way.
People expect that her leadership will improve Vedanta’s reputation as a company and help it build stronger ties with investors, partners, and communities. Sonal’s hiring shows that Vedanta is committed to responsible growth and sets the group up for long-term success..
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