CE DESK 
Siju Prabhakaran elevated to Chief Business Officer at ZEE5 India & Global, leading business strategy and growth across regional and digital platforms.
Siju Prabhakaran recently moved up the company ladder and is now the Chief Business Officer (CBO) of ZEE5 India and ZEE5 Global. Prabhakaran has worked for Zee Entertainment Company Limited (ZEEL) for over 2 decades and has been critical in building and fortifying the company’s regional entertainment market, more so in the highly competitive southern parts of India.
Siju Prabhakaran has worked for ZEEL and been the Chief South and West Cluster Officer where he was able to expand Zee’s Channels by scaling viewership and driving up revenue. Pronounced as an expert in his field, Prabhakaran created winning regional content strategies and has had success in culturally relevant content due to great story telling and relatability to the audience.
Siju Prabhakaran will now be responsible for the ZEE5 business strategy, as well as managing and directing the OTT strategies in India and outside the country. As India’s market keeps growing and the outside country’s market keeps expanding, Siju Prabhakaran will concentrate on intelligent content, consolidated advertising initiatives, and major collaborations to support the rapid growth of the ZEE5 platform.
The advancement of Prabhakaran marks a new milestone for ZEEL as it recognizes Prabhakaran as the best candidate to supervise ZEE5 in the dynamic and multi-channeled digital growth in regional and vernacular languages and other market segments. His contribution to corporate and the entertainment industry will prove pivotal in ZEE5’s aim to emerge as the premier entertainment platform in the country.
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