CE DESK 
SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart investing this festive season.
SBICAP Securities Limited, a branch of State Bank of India, has undertaken the #KaroKhudPeInvest campaign to promote the idea of financial independence, especially for young Indians and women. With Diwali just around the corner, the campaign reminds people of the importance of celebrating and embracing their financial futures, urging them to start investing confidently and early.
The campaign includes a poignant short film about a father telling his daughter to invest for Diwali, stressing that it is the time to not only light up one’s home, but to also invest in one’s future. The emphasis is on self-reliance, financial independence and destigmatizing investing in one’s future by making it accessible for novices and incorporating them into the narrative.
Apart from the digital campaign, SBICAP Securities has also planned a number of festive season webinars aimed at educating novice investors on the fundamentals of investing, constructing a portfolio, and planning finances for the long haul. SBICAP’s investing philosophy has always centered on the accessibility and approachability of investing, in order to integrate it with personal development.
This campaign indicates a burgeoning trend within India’s financial sphere which integrates promotional initiatives with cultural moments. The goal is to motivate self-initiated investors who value economic independence and empowerment and as a result understand the importance of financial prudence.
