Customer Engagement

Steve Madden Names Shanaya Kapoor as Its First Indian Brand Ambassador

CE DESK October 10, 2025

Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young...

WPP Media Secures Integrated Media Mandate for Leeford Healthcare’s Consumer Brands WPP Media team collaborating on strategic media planning for Leeford Healthcare’s consumer brand growth in India

WPP Media Secures Integrated Media Mandate for Leeford Healthcare’s Consumer Brands

CE DESK October 10, 2025

WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility...

Lay’s Chips Unveils Biggest Redesign in 90+ Years Embracing Conscious Snacking Lay’s Chips new packaging featuring vibrant farm-inspired design emphasizing real potatoes and natural ingredients in the 2025 redesign.

Lay’s Chips new packaging featuring vibrant farm-inspired design emphasizing real potatoes and natural ingredients in the 2025 redesign.

Lay’s Chips Unveils Biggest Redesign in 90+ Years Embracing Conscious Snacking

CE DESK October 10, 2025

Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag...

HDFC Life Marks 25 Years with Exclusive Branding of Mahalaxmi Metro Station HDFC Life branding at Mahalaxmi Metro Station in Mumbai, celebrating 25 years of trust and financial protection.

HDFC Life branding at Mahalaxmi Metro Station in Mumbai, celebrating 25 years of trust and financial protection.

HDFC Life Marks 25 Years with Exclusive Branding of Mahalaxmi Metro Station

CE DESK October 10, 2025

HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing...

PepsiCo Appoints Steve Schmitt as Executive VP and Chief Financial Officer Steve Schmitt, newly appointed Executive Vice President and Chief Financial Officer at PepsiCo, leading company’s financial strategy.

Steve Schmitt, newly appointed Executive Vice President and Chief Financial Officer at PepsiCo, leading company’s financial strategy.

PepsiCo Appoints Steve Schmitt as Executive VP and Chief Financial Officer

CE DESK October 10, 2025

PepsiCo names Steve Schmitt, former Walmart US CFO, as new EVP and CFO to drive growth, cost...

Utkarsh Srivastav Appointed Chief Marketing Officer at Cyient Limited Utkarsh Srivastav, Chief Marketing Officer of Cyient, leading brand strategy and marketing innovation.

Utkarsh Srivastav Appointed Chief Marketing Officer at Cyient Limited

CE DESK October 10, 2025

Cyient Limited announces Utkarsh Srivastav as Chief Marketing Officer to lead global brand growth, customer engagement, and...

Pradeep Shenoy Named Executive Director of Corporate Communication at LIC Pradeep Shenoy, newly appointed Executive Director of Corporate Communication, leading LIC’s strategic brand and stakeholder communication.

Pradeep Shenoy Named Executive Director of Corporate Communication at LIC

CE DESK October 10, 2025

LIC appoints Pradeep Shenoy as Executive Director, Corporate Communication, to enhance brand trust, digital engagement, and strategic...

Bright Brain Wins Digital Marketing Mandate for Wright Research – A Data-Driven Investment Advisory Platform Bright Brain and Wright Research teams collaborating on data-driven digital marketing campaigns for AI-powered investment solutions.

Bright Brain and Wright Research teams collaborating on data-driven digital marketing campaigns for AI-powered investment solutions.

Bright Brain Wins Digital Marketing Mandate for Wright Research – A Data-Driven Investment Advisory Platform

CE DESK October 10, 2025

Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content...

Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor Vedang Raina and Khushi Kapoor in Arrow’s ‘Tailored for the Good Life’ campaign, embodying modern confidence and style in New York City.

Vedang Raina and Khushi Kapoor in Arrow’s ‘Tailored for the Good Life’ campaign, embodying modern confidence and style in New York City.

Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor

CE DESK October 9, 2025

Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident,...

Amazon India and FITPASS Join Forces to Redefine Fitness Access Nationwide Amazon India and FITPASS logos representing their groundbreaking partnership to expand fitness subscription services across India.

Amazon India and FITPASS logos representing their groundbreaking partnership to expand fitness subscription services across India.

Amazon India and FITPASS Join Forces to Redefine Fitness Access Nationwide

CE DESK October 9, 2025

Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms,...

Bowlers Teams Up with Shubman Gill to Launch Pet Parenting Campaign in India Shubman Gill promoting Bowlers premium dog nutrition as part of a new pet parenting campaign in India.

Shubman Gill promoting Bowlers premium dog nutrition as part of a new pet parenting campaign in India.

Bowlers Teams Up with Shubman Gill to Launch Pet Parenting Campaign in India

CE DESK October 9, 2025

Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium...

Domino’s Unveils First Brand Refresh in 13 Years with Vibrant New Look and Jingle

CE DESK October 9, 2025

Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle...

Steve Madden Names Shanaya Kapoor as Its First Indian Brand Ambassador

WPP Media Secures Integrated Media Mandate for Leeford Healthcare’s Consumer Brands

Lay’s Chips Unveils Biggest Redesign in 90+ Years Embracing Conscious Snacking

HDFC Life Marks 25 Years with Exclusive Branding of Mahalaxmi Metro Station

PepsiCo Appoints Steve Schmitt as Executive VP and Chief Financial Officer

Utkarsh Srivastav Appointed Chief Marketing Officer at Cyient Limited

Pradeep Shenoy Named Executive Director of Corporate Communication at LIC

Bright Brain Wins Digital Marketing Mandate for Wright Research – A Data-Driven Investment Advisory Platform

Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor

Amazon India and FITPASS Join Forces to Redefine Fitness Access Nationwide

Bowlers Teams Up with Shubman Gill to Launch Pet Parenting Campaign in India

Domino’s Unveils First Brand Refresh in 13 Years with Vibrant New Look and Jingle

WPP Faces U.S. Class Action Lawsuit Over Alleged Misleading Investors

Marico Acquires 60% Stake in Cosmix for ₹226 Crore to Strengthen Wellness Portfolio

ThinkROI Bags RSPL Group’s Digital Mandate for Ghadi Detergent Portfolio

Gupshup launches Superagent to power autonomous customer conversations

Beats and Travis Scott Unite for ‘Dare to Dream’ – A Cinematic Anthem of Belief and Ambition

Hell Energy Drink Partners with Punjab Kings for Three IPL Seasons Starting 2026

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