Vi welcomes Deepti Dubey as VP for Circle Marketing at MPC
CE DESK 
Vi has appointed Deepti Dubey as Vice President for Circle Marketing at MPC, adding a seasoned telecom marketer to its leadership team. The move strengthens Vi’s focus on regional customer growth at a time when telecom brands are leaning more heavily on circle-level marketing to drive relevance, retention and acquisition.
Dubey brings more than a decade of experience in brand strategy, D2C, go-to-market execution, consumer insights and product lifecycle management. Her background in telecom marketing is especially relevant for Vi, where local market understanding and customer segmentation are critical to improving engagement across diverse geographies.
Before this role, Deepti Dubey has senior marketing experience across direct-to-customer and market-led leadership functions, including assignments in Mumbai and Rajasthan. That mix of operational and strategic experience suggests she is well placed to connect national brand direction with local execution.
The appointment reflects a broader industry shift toward more targeted and data-driven telecom marketing. As competition intensifies, operators are increasingly looking for leaders who can bring sharper consumer insight, faster GTM thinking and stronger lifecycle management to the table. Dubey’s remit at Vi is expected to support those priorities while helping the brand deepen customer relationships in key markets.
Her elevation also underscores the growing importance of women leaders in telecom marketing, where regional performance and digital adoption continue to shape growth. Vi’s decision to bring in an experienced marketer like Dubey signals a push to combine category expertise with more agile, insight-led marketing leadership.
