Kriti Sanon joins Shahid Kapoor as the face of Vogue Eyewear in India

Vogue Eyewear has added Kriti Sanon to its India brand line-up alongside Shahid Kapoor, extending its “No Rules Club” positioning around individuality and personal style. The move builds on the brand’s ongoing effort to make eyewear feel less like a utility purchase and more like a fashion statement tied to self-expression.

The campaign concept places the two actors in a gallery-inspired setting, using playful exchanges and visual contrast to show that style, like art, works best when people are free to define it on their own terms. That creative direction fits Vogue Eyewear’s message that there are no fixed rules for how one should look or dress, only the freedom to be authentically oneself.

Sanon’s addition broadens the brand’s appeal, especially among younger consumers who look to celebrity style cues for fashion inspiration. Kapoor already represents the masculine side of the campaign, while Sanon adds a confident, contemporary women’s voice to the brand’s storytelling. Together, the duo helps Vogue Eyewear present a more balanced and aspirational image across categories such as sunglasses and optical frames.

Kriti Sanon, said: “Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style play a key role in self-expression”.

The eyewear collection itself is positioned as part of the style narrative, with bold silhouettes, elegant classics and statement frames designed to reflect personality rather than just correct vision. The brand has also made the collection available through major retail and e-commerce channels in India, widening its reach beyond campaign visibility.

With Kriti Sanon joining Shahid Kapoor, Vogue Eyewear is clearly aiming to strengthen its fashion-first identity in India. The celebrity pairing gives the brand more cultural pull while keeping the core message simple: style should feel personal, confident and unapologetically individual.