CE DESK Oreo unveils ‘Dream for the Team’ ICC World Cup 2027 campaign starring Rohit Sharma, inspiring kids to chase cricket dreams while twisting cookies for team spirit and joyful moments.
Oreo kicked off its vibrant ‘#DreamfortheTeam’ campaign on January 30, 2026, aligning with the ICC Men’s Cricket World Cup 2027 hosted by India, Bangladesh, and Sri Lanka. Bollywood superstar and Indian cricket captain Rohit Sharma leads the initiative, urging young fans to dream big and support their teams through the simple joy of twisting an Oreo cookie.
Rohit, known as Hitman for his explosive batting, shares personal anecdotes of childhood dreams on fields, linking them to Oreo’s core ritual: twist, lick, dunk. The campaign features a TVC where kids in jerseys mimic cricket stars, high-fiving over Oreo packs as they “dream for the team.” It expands digitally with AR filters on Instagram and Snapchat, letting users scan Oreo packs to unlock personalized messages from Rohit, like “Twist your dreams into reality!”
Targeting families, the effort taps cricket fever ahead of the World Cup, positioning Oreo as the snack for shared victories. Mondelez India CMO Manu Anand highlighted how Oreo’s playfulness unites generations, echoing Rohit’s journey from Mumbai streets to World Cup glory. Interactive zones at malls and stadiums will host mini-tournaments with Oreo prizes, while e-commerce bundles offer signed memorabilia.
This follows Oreo’s Thala-for-a-reason collab with MS Dhoni, amplifying biscuit-cricket synergy amid Mondelez’s 15% category growth. Social teasers have sparked #DreamForTheTeam trends, promising viral moments as fans rally behind Team India.
